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~subject:"Online-Marketing"
~subject:"Consumer behaviour"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
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Online-Marketing
Consumer behaviour
Marketing
7
Advertising
6
Werbung
6
marketing
6
Brand management
5
Konsumentenverhalten
5
Markenführung
5
Advertising effects
4
Internet marketing
4
Social Web
4
Social web
4
Werbewirkung
4
Bibliometrics
3
Bibliometrie
3
social media
3
Beziehungsmarketing
2
Customer satisfaction
2
Facebook
2
Happiness
2
Kundenzufriedenheit
2
Marketing management
2
Marketingmanagement
2
Peru
2
Relationship marketing
2
Sales promotion
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Satisfaction
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VOSviewer
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Verkaufsförderung
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Zufriedenheit
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loyalty
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Betriebliche Wertschöpfung
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Billboard Hot 100
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Brand image
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Celebrity endorsement
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Celebrity worship
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Arora, Anshu
1
Banerjee, Neelotpaul
1
Carmo, Inês Santos do
1
Castelló-Martínez, Araceli
1
Dias, Álvaro Lopes
1
Garner, Benjamin
1
Hazari, Sunil
1
Lund, Brady
1
Marques, Susana Henriques
1
Pipoli de Azambuja, Gina María
1
Rodríguez Peña, Gustavo
1
Sanni, Saidat Abidemi
1
Sethna, Beheruz N.
1
Singh, Ramendra Pratap
1
Sánchez-Olmos, Cande
1
Tarazona Vargas, Enver
1
Wang, Ting
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Journal of promotion management : innovations in planning and applied research
SpringerLink / Bücher
41
Journal of business research : JBR
36
Springer eBook Collection
21
Journal of Islamic marketing : JIMA
19
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
18
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Journal of macromarketing : examining the interactions among markets, marketing, and society
14
Gabler Edition Wissenschaft
13
International journal of islamic marketing and branding
13
Marketing theory
13
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
12
International journal of wine business research : IJWBR
12
Journal of marketing management : MM
12
International journal of internet marketing and advertising : IJIMA
11
Premier reference source
11
Business horizons
10
Journal of Islamic marketing
10
Cogent business & management
9
European journal of marketing : EJM
9
Journal of retailing and consumer services
9
Psychology & marketing
9
Asia Pacific journal of marketing and logistics
8
Journal of marketing education : JME
8
Journal of marketing research : JMR
8
Marketing intelligence & planning
8
Springer eBook Collection / Business and Economics
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
International journal of technology marketing : IJTMkt
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of modelling in management
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Lehrbuch
7
The connected customer : the changing nature of consumer and business markets
7
The journal of consumer marketing
7
Edward Elgar E-Book Archive
6
Journal of fashion marketing and management
6
Journal of historical research in marketing
6
Journal of internet commerce
6
Journal of marketing
6
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1
Marketing of happiness : the role of customer loyalty on happiness
Pipoli de Azambuja, Gina María
;
Rodríguez Peña, Gustavo
- In:
Journal of promotion management : innovations in …
29
(
2023
)
2
,
pp. 228-258
Persistent link: https://www.econbiz.de/10013483034
Saved in:
2
A comparison of lifestyle marketing and brand influencer advertising for Generation Z Instagram users
Hazari, Sunil
;
Sethna, Beheruz N.
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 491-534
Persistent link: https://www.econbiz.de/10013550371
Saved in:
3
Using social media to establish authenticity : an analysis of a small dairy farm's use of facebook
Garner, Benjamin
- In:
Journal of promotion management : innovations in …
28
(
2022
)
6
,
pp. 826-842
Persistent link: https://www.econbiz.de/10013277314
Saved in:
4
The influence of experiential marketing on customer satisfaction and loyalty
Carmo, Inês Santos do
;
Marques, Susana Henriques
; …
- In:
Journal of promotion management : innovations in …
28
(
2022
)
7
,
pp. 994-1018
Persistent link: https://www.econbiz.de/10013357212
Saved in:
5
Information dissemination and interactions in higher education social media posts
Lund, Brady
;
Wang, Ting
- In:
Journal of promotion management : innovations in …
27
(
2021
)
4
,
pp. 547-561
Persistent link: https://www.econbiz.de/10012497684
Saved in:
6
Brand placement in music videos : artists, brands and products appearances in the Billboard Hot 100 from 2003 to 2016
Sánchez-Olmos, Cande
;
Castelló-Martínez, Araceli
- In:
Journal of promotion management : innovations in …
26
(
2020
)
6
,
pp. 874-892
Persistent link: https://www.econbiz.de/10012258144
Saved in:
7
Exploring the influence of celebrity worship on brand attitude, advertisement attitude, and purchase intention
Singh, Ramendra Pratap
;
Banerjee, Neelotpaul
- In:
Journal of promotion management : innovations in …
25
(
2019
)
2
,
pp. 225-251
Persistent link: https://www.econbiz.de/10012179021
Saved in:
8
Ten years of "social media marketing" research in the journal of promotion management : research synthesis, emerging themes, and new directions
Arora, Anshu
;
Sanni, Saidat Abidemi
- In:
Journal of promotion management : innovations in …
25
(
2019
)
4
,
pp. 476-499
Persistent link: https://www.econbiz.de/10012179039
Saved in:
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