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~subject:"Online-Marketing"
~subject:"Consumer behaviour"
~person:"East, Robert"
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Online-Marketing
Consumer behaviour
Konsumentenverhalten
4
Marketing
4
Verbraucherverhalten
3
Advertising effects
1
Correlation
1
Decision
1
Entscheidung
1
Korrelation
1
Market share
1
Marketing management
1
Marketingmanagement
1
Marktanalyse
1
Marktanteil
1
Viral marketing
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Virales Marketing
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East, Robert
Lammenett, Erwin
15
Wiedmann, Klaus-Peter
13
Scott, David Meerman
9
Sheth, Jagdish N.
9
Kotler, Philip
8
Gbadamosi, Ayantunji
7
Parsons, Elizabeth
7
Alserhan, Baker Ahmad
6
Kollmann, Tobias
6
Lim, Weng Marc
6
Rutschmann, Marc
6
Sandıkçı, Özlem
6
Bauer, Hans H.
5
Belk, Russell W.
5
Bosah, Genevieve
5
Brooksworth, Frederica
5
Dholakia, Nikhilesh
5
Foxall, Gordon R.
5
Halfmann, Marion
5
Hennigs, Nadine
5
Kartajaya, Hermawan
5
Kreutzer, Ralf T.
5
Maclaran, Pauline
5
Mogaji, Emmanuel
5
Olson, Jerry C.
5
Schiffman, Leon G.
5
Teichmann, Julia
5
Tuten, Tracy L.
5
Bachmann, Ruediger
4
Blakeman, Robyn
4
Bronnenberg, Bart J.
4
Colbert, François
4
Eckhardt, Giana M.
4
Ehrlich, Gabriel
4
El-Bassiouny, Noha
4
Eliaz, Kfir
4
Fritz, Wolfgang
4
Grewal, Dhruv
4
Helm, Roland
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Australasian marketing journal
1
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ECONIS (ZBW)
4
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Consumer behaviour : applications in marketing
East, Robert
;
Singh, Jaywant
;
Wright, Malcolm
; …
-
2017
-
3rd edition
Persistent link: https://www.econbiz.de/10011584767
Saved in:
2
Consumer behaviour : applications in marketing
East, Robert
;
Wright, Malcolm
;
Vanhuele, Marc
-
2013
-
2nd edition
Persistent link: https://www.econbiz.de/10013548195
Saved in:
3
Market share is correlated with word-of-mouth volume
Uncles, Mark D.
;
East, Robert
;
Lomax, Wendy
- In:
Australasian marketing journal
18
(
2010
)
3
,
pp. 145-150
Persistent link: https://www.econbiz.de/10008653812
Saved in:
4
Consumer behaviour : applications in marketing
East, Robert
;
Wright, Malcolm
;
Vanhuele, Marc
-
2008
-
1. publ.
Persistent link: https://www.econbiz.de/10003556543
Saved in:
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