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~person:"Swoboda, Bernhard"
~subject:"Multinationales Unternehmen"
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Multinationales Unternehmen
Distribution channel
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Vertriebsweg
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Einzelhandel
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Retail trade
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Beziehungsmarketing
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Brand management
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E-commerce
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Electronic Commerce
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Markenführung
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Supplier relationship management
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Theory
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Branchenentwicklung
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Brand
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Business ethics
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Company performance
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Conative loyalty
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Consumer behaviour
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Corporate Social Responsibility
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Corporate social responsibility
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Firm performance
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Forecast
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Game theory
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Handelsmarketing
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Inter-firm cooperation
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International marketing
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Internationales Marketing
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Internet marketing
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Markenartikel
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Mehrgleisiger Vertrieb
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Multichannel retailing
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Swoboda, Bernhard
Grewal, Rajdeep
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Kim, Changju
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Internationales Management : Forschung, Lehre, Praxis
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ECONIS (ZBW)
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Internationales Management aus der Perspektive des internationalen Distributionsmanagements
Morschett, Dirk
;
Swoboda, Bernhard
- In:
Internationales Management : Forschung, Lehre, Praxis
,
(pp. 653-679)
.
2009
Persistent link: https://www.econbiz.de/10003800317
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