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subject:"Vertriebsweg"
~person:"Zaccour, Georges"
~isPartOf:"International journal of production economics"
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Vertriebsweg
Advertising
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Cooperative advertising
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Zaccour, Georges
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International journal of production economics
European journal of operational research : EJOR
4
International game theory review
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Les cahiers du GERAD
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Central European journal of operations research
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Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
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Economics letters
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International series in operations research & management science
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Journal of economic dynamics & control
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Assessing the profitability of cooperative advertising programs in competing channels
Karray, Salma
;
Martín Herrán, Guiomar
;
Zaccour, Georges
- In:
International journal of production economics
187
(
2017
),
pp. 142-158
Persistent link: https://www.econbiz.de/10011705120
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