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Search: subject_exact:"Marketing control"
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marketing control
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ECONIS (ZBW)
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Marketing audit an efficiency of marketing in the food industry
Guliyev, Fikrat Valı
- In:
Marketing i menedžment innovacij : m&mi
(
2022
)
2
,
pp. 161-170
Persistent link: https://www.econbiz.de/10013277535
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2
Marketing control in international headquarters-subsidiary working relationships of industrial goods firms : the role of environmental context
Isenberg, Lukas
;
Kreiter, Susanne
;
Helm, Roland
; …
- In:
Journal of business economics : JBE
92
(
2022
)
6
,
pp. 1035-1064
Persistent link: https://www.econbiz.de/10013438889
Saved in:
3
Marketing performance measurement systems : does comprehensiveness really improve performance?
Homburg, Christian
;
Artz, Martin
;
Wieseke, Jan
- In:
Journal of marketing
76
(
2012
)
3
,
pp. 56-77
Persistent link: https://www.econbiz.de/10009778039
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