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subject:"Corporate reputation"
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Eine Erweiterung des Markencontrolling zur effektiveren Vermeidung von Greenwashing
Griese, Kai-Michael
;
Seyfert, Wolfgang
- In:
Marken- und Kommunikationscontrolling
,
(pp. 81-92)
.
2016
Persistent link: https://www.econbiz.de/10011573054
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