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subject:"Markenführung"
~person:"Huber, Frank"
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Markenführung
Marketing cooperation
4
Marketingkooperation
4
Advertising effects
2
Advertising planning
2
Brand management
2
Consumer behaviour
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Empirical method
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Controlling
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Huber, Frank
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
1
Neue betriebswirtschaftliche Forschung : Nbf
1
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ECONIS (ZBW)
2
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Controlling von Markenallianzen im Sport
Huber, Frank
;
Hamprecht, Julia
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 393-411)
.
2014
Persistent link: https://www.econbiz.de/10010354032
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2
Erfolgsfaktoren von Markenallianzen : Analyse aus der Sicht des strategischen Markenmanagements
Huber, Frank
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002403719
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