//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of nonprofit and voluntary sector marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing für öffentliche Institutionen"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Nonprofit marketing
37
Nonprofit-Marketing
37
Fundraising
13
Nonprofit organization
8
Nonprofit-Organisation
8
Charity
6
Großbritannien
6
USA
6
United Kingdom
6
United States
6
Wohltätigkeit
6
Church
5
Kirche
5
Marketing management
5
Marketingmanagement
5
Brand image
4
Consumer behaviour
4
Konsumentenverhalten
4
Markenimage
4
Australia
3
Australien
3
Brand management
3
Markenführung
3
Motivation
3
Museum
3
Psychology of advertising
3
Target group
3
Werbepsychologie
3
Zielgruppe
3
Armut
2
Armutsbekämpfung
2
Arts
2
Cultural sector
2
Erfolgsfaktor
2
Internet marketing
2
Kultursektor
2
Kunst
2
Neuseeland
2
New Zealand
2
Online-Marketing
2
more ...
less ...
Online availability
All
Undetermined
9
Type of publication
All
Article
34
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
37
Aufsatz in Zeitschrift
37
Collection of articles of several authors
3
Sammelwerk
3
Language
All
English
37
Author
All
Ford, John B.
3
Mottner, Sandra
2
Sargeant, Adrian
2
Shen, Anyuan
2
Aldrich, Tobin
1
Belk, Russell W.
1
Bhati, Abhishek
1
Bonsu, Samuel K.
1
Bourgeon-Renault, Dominique
1
Burton, Christine
1
Cao, Xiaoxia
1
Carr, Stuart C.
1
Celly, Kirti Sawhney
1
Cismaru, Magdalena
1
Cismaru, Romulus
1
Cluff, Angela
1
Dato-on, Mary Conway
1
Dekoulou, Paraskevi
1
Du, Lanying
1
Durgee, Jeffrey F.
1
Eikenberry, Angela M.
1
Flanagan, Frances
1
Gombault, Anne
1
Goulaptsi, Ioanna
1
Grizzle, Cleopatra
1
Henley, Walter H.
1
Hill, Stephen
1
Hou, Jundong
1
Hudson, Jane
1
Jensen, Gitte
1
Keller, Eileen Weisenbach
1
Kennedy, Sharyn
1
Knepper, Brenda
1
Laidler-Kylander, Nathalie
1
Lavack, Anne M.
1
Lawson, Roger
1
Le Gall-Ely, Marine
1
Lloyd, Jenny
1
Louviere, Jordan J.
1
Mavondo, Felix T.
1
more ...
less ...
Published in...
All
International journal of nonprofit and voluntary sector marketing
Journal of nonprofit & public sector marketing
38
International review on public and non-profit marketing
32
Journal of marketing for higher education
30
International journal of nonprofit & voluntary sector marketing
26
Nonprofit marketing : sectoral applications
16
Journal of philanthropy and marketing
15
The evolution of nonprofit marketing
14
Kompendium Kulturmarketing : Handbuch für Studium und Praxis
12
Nonprofit management & leadership
12
The Routledge companion to nonprofit marketing
10
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
9
Nonprofit and voluntary sector quarterly
9
Journal of business research : JBR
7
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
7
Wissenschaftsmarketing : Dialoge gestalten
7
Hochschulmarketing
6
Hochschulmarketing - Herausforderung und Erfolgskaktoren im Wettbewerb : Dokumentation der Tagung vom 15. Januar 2007
6
Journal of marketing communications
6
Fundraising im Non-Profit-Sektor : Marktbearbeitung von Ansprache bis Zuwendung
5
Journal of marketing
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Marktorientierte Führung im wirtschaftlichen und gesellschaftlichen Wandel : Heribert Meffert zum 70. Geburtstag
5
Springer eBook Collection
5
SpringerLink / Bücher
5
Zeitschrift für öffentliche und gemeinwirtschaftliche Unternehmen : ZögU ; zugleich Organ des Bundesverbandes Öffentliche Dienstleistungen - Deutsche Sektion des CEEP
5
Australasian marketing journal
4
Discussion paper
4
Europäische Hochschulschriften / 5
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Leadership in nonprofit organizations ; Vol. 2
4
Nonprofit management 101 : a complete and practical guide for leaders and professionals ; essential resources, tools, and hard-earned wisdom from fifty leading experts
4
Psychology & marketing
4
Sage library in marketing
4
The Jossey-Bass handbook of nonprofit leadership and management
4
Fallstudien zum NPO-Management : praktische BWL für Vereine und Sozialeinrichtungen
3
Freiburger betriebswirtschaftliche Diskussionsbeiträge
3
Hamburger Schriften zur Marketingforschung
3
International journal of arts management
3
more ...
less ...
Source
All
ECONIS (ZBW)
37
Showing
1
-
37
of
37
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Framing charitable appeals : the effect of message framing and perceived susceptibility to the negative consequences of inaction on donation intention
Cao, Xiaoxia
- In:
International journal of nonprofit and voluntary sector …
21
(
2016
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10011493636
Saved in:
2
Faces of the needy : the portrayal of destitute children in the fundraising campaigns of NGOs in India
Bhati, Abhishek
;
Eikenberry, Angela M.
- In:
International journal of nonprofit and voluntary sector …
21
(
2016
)
1
,
pp. 31-42
Persistent link: https://www.econbiz.de/10011493665
Saved in:
3
Outstanding fundraising practice : how do nonprofits substantively increase their income?
Sargeant, Adrian
;
Shang, Jen
- In:
International journal of nonprofit and voluntary sector …
21
(
2016
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10011493678
Saved in:
4
Exploring what nonprofit branding can learn from contemporary art
Durgee, Jeffrey F.
- In:
International journal of nonprofit and voluntary sector …
21
(
2016
)
2
,
pp. 73-81
Persistent link: https://www.econbiz.de/10011493825
Saved in:
5
The contribution of marketing innovations on art organization performance : cases from the biggest art organizations in Greece
Tsourvakas, George
;
Monastiridis, Prodromos
;
Goulaptsi, …
- In:
International journal of nonprofit and voluntary sector …
21
(
2016
)
3
,
pp. 133-147
Persistent link: https://www.econbiz.de/10011618242
Saved in:
6
First-year donation behavior and risk of supporter lapse
Shen, Anyuan
- In:
International journal of nonprofit and voluntary sector …
21
(
2016
)
3
,
pp. 212-224
Persistent link: https://www.econbiz.de/10011618270
Saved in:
7
The Good Samaritan and the Marketer : public perceptions of humanitarian and international development NGOs
Seu, Irene Bruna
;
Flanagan, Frances
;
Orgad, Shani
- In:
International journal of nonprofit and voluntary sector …
20
(
2015
)
3
,
pp. 211-225
Persistent link: https://www.econbiz.de/10011493295
Saved in:
8
Efficiency, stability and the decision to give to nonprofit arts and cultural organizations in the United States
Grizzle, Cleopatra
- In:
International journal of nonprofit and voluntary sector …
20
(
2015
)
3
,
pp. 226-237
Persistent link: https://www.econbiz.de/10011493308
Saved in:
9
Affective and cognitive influence of control of navigation on cause sponsorship and non-profit organizations
Wang, Ye
- In:
International journal of nonprofit and voluntary sector …
20
(
2015
)
4
,
pp. 331-346
Persistent link: https://www.econbiz.de/10011493538
Saved in:
10
NPO branding : preliminary lessons from major players
Keller, Eileen Weisenbach
;
Dato-on, Mary Conway
;
Shaw, Doris
- In:
International journal of nonprofit and voluntary sector …
15
(
2010
)
2
,
pp. 105-121
Persistent link: https://www.econbiz.de/10003978428
Saved in:
11
The California State University : a case on branding the largest public university system in the US
Celly, Kirti Sawhney
;
Knepper, Brenda
- In:
International journal of nonprofit and voluntary sector …
15
(
2010
)
2
,
pp. 137-156
Persistent link: https://www.econbiz.de/10003978458
Saved in:
12
Examining prejudice-reduction theories in anti-racism initiatives
Jensen, Gitte
;
Cismaru, Magdalena
;
Lavack, Anne M.
; …
- In:
International journal of nonprofit and voluntary sector …
15
(
2010
)
2
,
pp. 181-198
Persistent link: https://www.econbiz.de/10003978498
Saved in:
13
Marketing churches on the Internet : an analysis of the dialogic potential of Christian web sites
Waters, Richard D.
;
Tindall, Natalie T. J.
- In:
International journal of nonprofit and voluntary sector …
15
(
2010
)
4
,
pp. 369-381
Persistent link: https://www.econbiz.de/10008736596
Saved in:
14
An empirical investigation on the role of market orientation in church participation
Mulyanegara, Riza Casidy
;
Tsarenko, Yelena
;
Mavondo, …
- In:
International journal of nonprofit and voluntary sector …
15
(
2010
)
4
,
pp. 339-351
Persistent link: https://www.econbiz.de/10008736602
Saved in:
15
Marketing a new African god : pentecostalism and material salvation in Ghana
Bonsu, Samuel K.
;
Belk, Russell W.
- In:
International journal of nonprofit and voluntary sector …
15
(
2010
)
4
,
pp. 305-323
Persistent link: https://www.econbiz.de/10008736604
Saved in:
16
Editorial: International journal of nonprofit and voluntary sector marketing : special issue on marketing and religion
Mottner, Sandra
;
Ford, John B.
- In:
International journal of nonprofit and voluntary sector …
15
(
2010
)
4
,
pp. 301-304
Persistent link: https://www.econbiz.de/10008736607
Saved in:
17
Special issue on marketing and religion
Mottner, Sandra
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008736609
Saved in:
18
Are single-gift committed donors different from their multiple-gift counterparts?
Shen, Anyuan
;
Tsai, Chih-yang
- In:
International journal of nonprofit and voluntary sector …
15
(
2010
)
3
,
pp. 253-264
Persistent link: https://www.econbiz.de/10008652347
Saved in:
19
Images of poverty and attributions for poverty : does higher education moderate the linkage?
McWha, Ishbel
;
Carr, Stuart C.
- In:
International journal of nonprofit and voluntary sector …
14
(
2009
)
2
,
pp. 101-109
Persistent link: https://www.econbiz.de/10003839051
Saved in:
20
Could stereotype rebound affect aid advertising campaigns?
Kennedy, Sharyn
;
Hill, Stephen
- In:
International journal of nonprofit and voluntary sector …
14
(
2009
)
2
,
pp. 111-123
Persistent link: https://www.econbiz.de/10003839059
Saved in:
21
Special issue on marketing and development out of poverty
Rugimbana, Robert O.
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003839099
Saved in:
22
Retaining the visitor, enhancing the experience : identifying attributes of choice in repeat museum visitation
Burton, Christine
;
Louviere, Jordan J.
;
Young, Louise
- In:
International journal of nonprofit and voluntary sector …
14
(
2009
)
1
,
pp. 21-34
Persistent link: https://www.econbiz.de/10003819440
Saved in:
23
Campus cultural and artistic activity effects evaluation model : a study of universities in Taiwan
Wu, Shwu-ing
- In:
International journal of nonprofit and voluntary sector …
14
(
2009
)
1
,
pp. 35-56
Persistent link: https://www.econbiz.de/10003819441
Saved in:
24
How international nonprofits build brand equity
Laidler-Kylander, Nathalie
;
Simonin, Bernard L.
- In:
International journal of nonprofit and voluntary sector …
14
(
2009
)
1
,
pp. 57-69
Persistent link: https://www.econbiz.de/10003819443
Saved in:
25
The effects of nonprofit brand equity on individual giving intention : mediating by the self-concept of individual donor
Hou, Jundong
;
Du, Lanying
;
Tian, Zhilong
- In:
International journal of nonprofit and voluntary sector …
14
(
2009
)
3
,
pp. 215-229
Persistent link: https://www.econbiz.de/10003882278
Saved in:
26
An investigation of the giving behavior of loyal, lapsed, and non-givers to a religious organization
Notarantonio, Elaine M.
;
Quigley, Charles J.
- In:
International journal of nonprofit and voluntary sector …
14
(
2009
)
3
,
pp. 297-310
Persistent link: https://www.econbiz.de/10003882301
Saved in:
27
Benchmarking the fundraising performance of UK charities
Aldrich, Tobin
- In:
International journal of nonprofit and voluntary sector …
14
(
2009
)
4
,
pp. 353-364
Persistent link: https://www.econbiz.de/10003908395
Saved in:
28
Dispelling the myths about major donor fundraising
Cluff, Angela
- In:
International journal of nonprofit and voluntary sector …
14
(
2009
)
4
,
pp. 371-377
Persistent link: https://www.econbiz.de/10003908400
Saved in:
29
Integrating fundraising and campaigning
Lawson, Roger
;
Ruderham, Ruth
- In:
International journal of nonprofit and voluntary sector …
14
(
2009
)
4
,
pp. 379-386
Persistent link: https://www.econbiz.de/10003908406
Saved in:
30
Special issue on nonprofit competitve strategy
Weerawardena, Jay
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003727793
Saved in:
31
Internal competition in a nonprofit museum context : develoment of a scale
Mottner, Sandras
;
Ford, John B.
- In:
International journal of nonprofit and voluntary sector …
13
(
2008
)
2
,
pp. 177-190
Persistent link: https://www.econbiz.de/10003727834
Saved in:
32
Positively negative : the impact of negativity upon the political consumer
Lloyd, Jenny
- In:
International journal of nonprofit and voluntary sector …
13
(
2008
)
4
,
pp. 301-314
Persistent link: https://www.econbiz.de/10003789677
Saved in:
33
Determinants of charitable donation intentions : a structural equation model
Ranganathan, Sampath Kumar
;
Henley, Walter H.
- In:
International journal of nonprofit and voluntary sector …
13
(
2008
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10003689705
Saved in:
34
Nostalgia and giving to charity : a conceptual framework for discussion and research
Merchant, Altaf
;
Ford, John B.
- In:
International journal of nonprofit and voluntary sector …
13
(
2008
)
1
,
pp. 13-30
Persistent link: https://www.econbiz.de/10003689752
Saved in:
35
Regional voices talk theatre : audience development for the performing arts
Scollen, Rebecca
- In:
International journal of nonprofit and voluntary sector …
13
(
2008
)
1
,
pp. 45-56
Persistent link: https://www.econbiz.de/10003689778
Saved in:
36
Free admission to museums and monuments : an exploration of some perceptions of the audiences
Le Gall-Ely, Marine
;
Urbain, Caroline
; …
- In:
International journal of nonprofit and voluntary sector …
13
(
2008
)
1
,
pp. 57-72
Persistent link: https://www.econbiz.de/10003689793
Saved in:
37
Donor retention : an exploratory study of door-to-door recruits
Sargeant, Adrian
;
Hudson, Jane
- In:
International journal of nonprofit and voluntary sector …
13
(
2008
)
1
,
pp. 89-101
Persistent link: https://www.econbiz.de/10003689815
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->