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isPartOf:"Freiburger betriebswirtschaftliche Diskussionsbeiträge"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Werbewirkung"
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Werbewirkung
Nonprofit marketing
7
Nonprofit-Marketing
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Advertising effects
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Deutschland
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Germany
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Charity
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Hospital
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Krankenhaus
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Chang, Chun-tuan
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Lee, Yu-kang
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Dominguez, Rafael
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Garcia de los Salmones Sanchez, Maria del Mar
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Herrero, Ángel
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Freiburger betriebswirtschaftliche Diskussionsbeiträge
International journal of advertising : the quarterly review of marketing communications
Journal of marketing communications
3
International journal of nonprofit & voluntary sector marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International review on public and non-profit marketing
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Journal of advertising : official publication of the American Academy of Advertising
2
Journal of advertising research
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Journal of nonprofit & public sector marketing
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Research
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Cowles Foundation discussion paper
1
Fundraising im Non-Profit-Sektor : Marktbearbeitung von Ansprache bis Zuwendung
1
Green advertising and the reluctant consumer
1
International journal of advertising : the review of marketing communications
1
International journal of internet marketing and advertising : IJIMA
1
Journal of business research : JBR
1
Journal of philanthropy and marketing
1
Journal of promotion management : JPM
1
Journal of promotion management : innovations in planning and applied research
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Kölner Arbeiten zur Wirtschaftspsychologie
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Nonprofit and voluntary sector quarterly
1
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
1
Nonprofit management & leadership
1
Psychology & marketing
1
Springer eBook Collection
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The advertising handbook
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ECONIS (ZBW)
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Communication using celebrities in the non-profit sector : determinants of its effectiveness
Garcia de los Salmones Sanchez, Maria del Mar
; …
- In:
International journal of advertising : the quarterly …
32
(
2013
)
1
,
pp. 101-119
Persistent link: https://www.econbiz.de/10009722518
Saved in:
2
The "I"of the beholder : how gender differences and self-referencing influence charity advertising
Chang, Chun-tuan
;
Lee, Yu-kang
- In:
International journal of advertising : the quarterly …
30
(
2011
)
3
,
pp. 447-478
Persistent link: https://www.econbiz.de/10009301337
Saved in:
3
Effects of message framing, vivideness congruency and statistical framing on responses to charity advertising
Chang, Chun-tuan
;
Lee, Yu-kang
- In:
International journal of advertising : the quarterly …
29
(
2010
)
2
,
pp. 195-220
Persistent link: https://www.econbiz.de/10003978075
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