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person:"Keller, Kevin Lane"
~person:"Homburg, Christian"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
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Business-to-business marketing
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Lieferantenmanagement
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Marketing management
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Marketingmanagement
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Product eliminations
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Product management
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Keller, Kevin Lane
Homburg, Christian
Di Benedetto, C. Anthony
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Lindgreen, Adam
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Terho, Harri
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Parvinen, Petri
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Agnihotri, Raj
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Eggert, Andreas
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Kindström, Daniel
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Morgan, Robert
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Möller, K. E. Kristian
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Sarin, Shikhar
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Ulaga, Wolfgang
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Yan, Ruiliang
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Blankson, Charles
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Cao, Guangming
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Cartwright, Severina
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Haas, Alexander
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Jaakkola, Elina
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Lie, Po-Chien
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Mu, Jifeng
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O'Cass, Aron
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Paswan, Audhesh
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Pei, Zhi
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Auh, Seigyoung
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Industrial marketing management : the international journal for industrial and high-tech firms
Lehrbuch
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Journal of marketing
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Journal of the Academy of Marketing Science
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Reihe: Management-Know-how / M : praxisnah und aktuell
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Measuring and managing brands
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Europäische Hochschulschriften / 5
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Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
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Pearson one series
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Perspektiven der marktorientierten Unternehmensführung : Arbeiten aus dem Institut für Marktorientierte Unternehmensführung der Universität Mannheim
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Report / Marketing Science Institute
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Springer eBook Collection
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wi - Wirtschaft
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wi wirtschaft
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Always learning
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Brand management ; Vol. 1
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Brand management ; Vol. 2
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Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
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Controlling des Strukturwandels : Standortflexibilität und Kundenzufriedenheit schaffen
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Die Betriebswirtschaft : DBW
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Does marketing need reform? : fresh perspectives on the future
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Gabler Research
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Gabler Research / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
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Gabler-Lehrbuch
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Harvard-Business-Manager : das Wissen der Besten
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of business economics : JBE
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Journal of marketing research
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Kundenorientierung von Banken : Strategien für Kundennähe und effektives Beziehungsmanagement
1
Marketing : ZFP ; journal of research and management
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Pearson one
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Report / Marketing Science Institute / Marketing Science Institute
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Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Series: Management know-how / M
1
Springer Gabler Lehrbuch
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
Unternehmenserfolg im internationalen Wettbewerb : Strategie, Steuerung und Struktur ; Kongress-Dokumentation 58. Deutscher Betriebswirtschafter-Tag 2004
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Addressing a product management's orphan : how to externally implement product eliminations in a B2B setting
Prigge, Jana-Kristin
;
Homburg, Christian
;
Fürst, Andreas
- In:
Industrial marketing management : the international …
68
(
2018
),
pp. 56-73
Persistent link: https://www.econbiz.de/10011822115
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