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type_genre:"Fallstudie"
~subject:"Customer value"
~subject:"Direct marketing"
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Direct store delivery : concepts, applications and instruments
1
Harvard business review : HBR
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ECONIS (ZBW)
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Regional DSD : the business case for a Czech brewer
Pucelik, Pavel
;
Zamora, Alberto
- In:
Direct store delivery : concepts, applications and …
,
(pp. 109-119)
.
2009
Persistent link: https://www.econbiz.de/10003822690
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2
Praxisorientiertes Dialog-Marketing : Konzepte, Instrumente, Fallbeispiele
Kreutzer, Ralf T.
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003516914
Saved in:
3
Marketing when customer equity matters
Hanssens, Dominique M.
;
Thorpe, Daniel
;
Finkbeiner, Carl
- In:
Harvard business review : HBR
86
(
2008
)
5
,
pp. 117-123
Persistent link: https://www.econbiz.de/10003692142
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