//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Piercy, Nigel F."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing management"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing
1
Marketing management
1
Marketingmanagement
1
Marketingstrategie
1
Organisatorischer Wandel
1
Organizational change
1
Strategic management
1
Strategisches Management
1
more ...
less ...
Type of publication
All
Book / Working Paper
1
Language
All
English
1
Author
All
Piercy, Nigel F.
Kotler, Philip
119
Bruhn, Manfred
104
Homburg, Christian
78
Meffert, Heribert
73
Pepels, Werner
58
Keller, Kevin Lane
44
Sheth, Jagdish N.
41
Kirchgeorg, Manfred
38
Kumar, V.
38
Tomczak, Torsten
38
Backhaus, Klaus
36
Esch, Franz-Rudolf
34
Kleinaltenkamp, Michael
33
Wiedmann, Klaus-Peter
33
Bauer, Hans H.
32
Kitchen, Philip J.
32
Albers, Sönke
30
Piercy, Nigel
29
Vrontis, Demetris
29
Kerin, Roger A.
27
Berndt, Ralph
26
Burmann, Christoph
25
Kuß, Alfred
25
McDonald, Malcolm
25
Peter, Jerome Paul
25
Diller, Hermann
24
Fritz, Wolfgang
24
O'Cass, Aron
24
Reinecke, Sven
24
Belz, Christian
23
Melewar, T. C.
22
Schultz, Don E.
22
Varadarajan, Rajan
22
Ahlert, Dieter
21
Armstrong, Gary
21
Balmer, John M. T.
21
Fantapié Altobelli, Claudia
21
Hartley, Steven W.
21
Hinson, Robert
21
Kotabe, Masaaki
21
more ...
less ...
Published in...
All
Chartered Institute of Marketing series
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Market-led strategic change : a guide to transforming the process of going to market
Piercy, Nigel
-
2002
-
3rd ed
Persistent link: https://www.econbiz.de/10001555390
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->