//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Brettel, Malte"
~accessRights:"restricted"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing mix"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
3
Marketingmanagement
3
Strategic management
2
Strategic orientation
2
Strategisches Management
2
Aktienrückkauf
1
CATA
1
Computer-aided text analysis
1
Digital orientation
1
Digitalisierung
1
Digitalization strategy
1
Digitization
1
E-commerce
1
Electronic Commerce
1
Firm performance
1
Internet marketing
1
Lagged effects
1
Long-term effect
1
Longitudinal data
1
Marketing mix
1
Media selection
1
Objective firm performance
1
Online advertising effectiveness
1
Online-Marketing
1
Responsive and proactive market orientation
1
Share repurchase
1
Time lag
1
USA
1
United States
1
Unternehmenserfolg
1
earnings management
1
marketing-finance interface
1
myopic marketing management
1
product recalls
1
share repurchase
1
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Undetermined
1
Author
All
Brettel, Malte
Bruhn, Manfred
18
Adeola, Ogechi
15
Hinson, Robert
15
Homburg, Christian
12
Kuß, Alfred
12
Kumar, V.
11
Hunt, Shelby D.
10
Kirchgeorg, Manfred
10
Melewar, T. C.
10
Morgan, Neil A.
10
Ozuem, Wilson
10
Burmann, Christoph
9
Dekimpe, Marnik G.
9
Di Benedetto, C. Anthony
9
Esch, Franz-Rudolf
9
Foroudi, Pantea
9
Lim, Weng Marc
9
Reinecke, Sven
9
Tomczak, Torsten
9
Blankson, Charles
8
Hanssens, Dominique M.
8
Kleinaltenkamp, Michael
8
Ko, Eunju
8
Langner, Tobias
8
Meffert, Heribert
8
Palmatier, Robert W.
8
Rajagopal
8
Varadarajan, Rajan
8
Yan, Ruiliang
8
Adhikari, Atanu
7
Berndt, Ralph
7
Crick, Dave
7
Crick, James M.
7
Jaworski, Bernard J.
7
Kitchen, Philip J.
7
Lindgreen, Adam
7
O'Cass, Aron
7
Paul, Justin
7
Pei, Zhi
7
Pitt, Leyland F.
7
more ...
less ...
Published in...
All
European management journal
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing
1
Marketing Letters
1
Source
All
ECONIS (ZBW)
3
RePEc
1
Showing
1
-
4
of
4
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Digital orientation : conceptualization and operationalization of a new strategic orientation
Kindermann, Bastian
;
Beutel, Sebastian
;
Garcia de …
- In:
European management journal
39
(
2021
)
5
,
pp. 645-657
Persistent link: https://www.econbiz.de/10013198101
Saved in:
2
Share repurchases and myopia : implications on the stock and consumer markets
Bendig, David
;
Willmann, Daniel
;
Strese, Steffen
; …
- In:
Journal of marketing
82
(
2018
)
2
,
pp. 19-41
Persistent link: https://www.econbiz.de/10011810249
Saved in:
3
Nonlinear and dynamic effects of responsive and proactive market orientation : a longitudinal investigation
Jaeger, Nikolai A.
;
Zacharias, Nicolas A.
;
Brettel, Malte
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 767-779
Persistent link: https://www.econbiz.de/10011634058
Saved in:
4
Incorporating long-term effects in determining the effectiveness of different types of online advertising
Breuer, Ralph
;
Brettel, Malte
;
Engelen, Andreas
- In:
Marketing Letters
22
(
2011
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10009403213
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->