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~person:"Wiedmann, Klaus-Peter"
~subject:"Markenführung"
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Markenführung
Marketing management
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Wiedmann, Klaus-Peter
Keller, Kevin Lane
18
Melewar, T. C.
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Laukkanen, Tommi
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Baumgarth, Carsten
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Kitchen, Philip J.
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Ko, Eunju
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O'Cass, Aron
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Bruhn, Manfred
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Burmann, Christoph
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Chan-Olmsted, Sylvia M.
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Merrilees, Bill
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Bang Nguyen Viet
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Bang, Nguyen
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Cuneo, Andres
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Gupta, Suraksha
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Hinson, Robert
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Loureiro, Sandra Maria Correia
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Mutum, Dilip S.
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Ozuem, Wilson
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Schultz, Don E.
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Srivastava, R. K.
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Tuominen, Sasu
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Schriftenreihe Marketing, Management
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The journal of brand management : an international journal
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ECONIS (ZBW)
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The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
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2
Der Aufbau einer Markenpersönlichkeit als Herausforderung des Markenmanagements : eine empirische Untersuchung anhand der Kosmetikbranche
Wiedmann, Klaus-Peter
;
Bachmann, Frank
;
Schmitz, Miriam
-
2008
Persistent link: https://www.econbiz.de/10003847046
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