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~subject:"Werbung"
~isPartOf:"Journal of retailing and consumer services"
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Search: subject_exact:"Marketing mix"
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Werbung
Marketing management
79
Marketingmanagement
79
Consumer behaviour
45
Konsumentenverhalten
45
Beziehungsmarketing
23
Relationship marketing
23
Brand management
20
Markenführung
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Einzelhandel
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Retail trade
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Distribution channel
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Vertriebsweg
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Brand
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Markenartikel
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Brand image
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Customer satisfaction
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Customer value
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Firm performance
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Handelsmarke
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Internet marketing
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Kundenwert
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Kundenzufriedenheit
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Lieferantenmanagement
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Markenimage
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Marketing strategy
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Online-Marketing
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Marktsegmentierung
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Yan, Ruiliang
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Ghose, Sanjoy
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Journal of retailing and consumer services
Journal of marketing communications
13
NICPRE / National Institute for Commodity Promotion Research and Evaluation
10
European journal of marketing : EJM
8
Journal of advertising research
8
International journal of advertising : the review of marketing communications
7
Journal of Islamic marketing : JIMA
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Journal of promotion management : JPM
6
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
6
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
Asia Pacific journal of marketing and logistics
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of business research : JBR
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Journal of marketing
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SpringerLink / Bücher
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International journal of economic issues : IJEI
4
International journal of internet marketing and advertising : IJIMA
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of marketing management : MM
4
Journal of promotion management : innovations in planning and applied research
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Springer eBook Collection
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The marketing review
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Economics and business review
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European Advertising Academy
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European journal of operational research : EJOR
3
International journal of technology marketing : IJTMkt
3
Journal of global marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of marketing research : JMR
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Journal of retailing
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Lehrbuch
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Management science : journal of the Institute for Operations Research and the Management Sciences
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A reader in marketing communications
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Advances in advertising research
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Advances in international marketing
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Advertising in new formats and media : current research and implications for marketers
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ECONIS (ZBW)
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1
Elaboration of marketing communication through visual media : an empirical analysis
John, Surej P.
;
De Villiers, Rouxelle
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012238358
Saved in:
2
Gamified in-store mobile marketing : the mixed effect of gamified point-of-purchase advertising
Högberg, Johan
;
Shams, Poja
;
Wästlund, Erik
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 298-304
Persistent link: https://www.econbiz.de/10012114166
Saved in:
3
Bundling products to success : the influence of complementarity and advertising
Yan, Ruiliang
;
Myers, Chris
;
Wang, John
;
Ghose, Sanjoy
- In:
Journal of retailing and consumer services
21
(
2014
)
1
,
pp. 48-53
Persistent link: https://www.econbiz.de/10010233544
Saved in:
4
How does the added new online channel impact the supporting advertising expenditure?
Pei, Zhi
;
Toombs, Leslie
;
Yan, Ruiliang
- In:
Journal of retailing and consumer services
21
(
2014
)
3
,
pp. 229-238
Persistent link: https://www.econbiz.de/10010348763
Saved in:
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