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~subject:"Werbung"
~isPartOf:"The marketing review"
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Werbung
Marketing management
48
Marketingmanagement
48
Consumer behaviour
10
Konsumentenverhalten
10
Brand management
8
Markenführung
8
Beziehungsmarketing
7
Relationship marketing
7
Brand image
6
Markenimage
6
Brand
5
Firm performance
5
KMU
5
Marketing
5
SME
5
Unternehmenserfolg
5
Advertising
4
Advertising effects
4
Bibliometrics
4
Bibliometrie
4
Großbritannien
4
Internet marketing
4
Markenartikel
4
Marketing communication
4
Online-Marketing
4
United Kingdom
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Werbewirkung
4
Communication
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Competitive advantage
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Corporate Social Responsibility
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Corporate social responsibility
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Innovation
3
Market orientation
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Social Web
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Social web
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Strategic marketing
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Alryalat, Mohammad Abdallah Ali
1
Dwivedi, Yogesh Kumar
1
Hosoda, Takamichi
1
Ikiebey, Godson
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Krolikowska, Ewa
1
Kuenzel, Sven
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Morikawa, Miyuki
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Otubanjo, Olutayo
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The marketing review
Journal of marketing communications
13
NICPRE / National Institute for Commodity Promotion Research and Evaluation
10
European journal of marketing : EJM
8
Journal of advertising research
8
International journal of advertising : the review of marketing communications
7
Journal of Islamic marketing : JIMA
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
7
Journal of promotion management : JPM
6
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
Asia Pacific journal of marketing and logistics
5
European journal of operational research : EJOR
5
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of business research : JBR
5
Journal of marketing
5
SpringerLink / Bücher
5
International journal of economic issues : IJEI
4
International journal of internet marketing and advertising : IJIMA
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
International journal of technology marketing : IJTMkt
4
Journal of marketing management : MM
4
Journal of promotion management : innovations in planning and applied research
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of retailing and consumer services
4
Springer eBook Collection
4
Economics and business review
3
European Advertising Academy
3
European research studies
3
Journal of global marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of marketing research : JMR
3
Journal of retailing
3
Lehrbuch
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Management science : journal of the Institute for Operations Research and the Management Sciences
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A reader in marketing communications
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Advances in advertising research
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ECONIS (ZBW)
4
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1
Affiliate marketing : an overview and analysis of emerging literature
Dwivedi, Yogesh Kumar
;
Rana, Nripendra P.
;
Alryalat, …
- In:
The marketing review
17
(
2017
)
1
,
pp. 33-50
Persistent link: https://www.econbiz.de/10011760026
Saved in:
2
Practitioner research for unpaid product placement issues : literature review and directions for future research
Morikawa, Miyuki
;
Hosoda, Takamichi
- In:
The marketing review
15
(
2015
)
3
,
pp. 361-381
Persistent link: https://www.econbiz.de/10011438104
Saved in:
3
The meaning and uses of cause-related marketing
Ikiebey, Godson
;
Omovbude, Rita
;
Shogbanmu, Segun
; …
- In:
The marketing review
15
(
2015
)
3
,
pp. 383-401
Persistent link: https://www.econbiz.de/10011438105
Saved in:
4
Models of advertising standardisation and adaptation : it's time to move the debate forward
Krolikowska, Ewa
;
Kuenzel, Sven
- In:
The marketing review
8
(
2008
)
4
,
pp. 383-394
Persistent link: https://www.econbiz.de/10003781197
Saved in:
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