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~subject:"Werbung"
~subject:"Brand management"
~person:"Balmer, John M.T."
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Werbung
Brand management
Marketing management
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Firmenimage
6
Unternehmenskultur
6
Brand architecture
5
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Öffentlichkeitsarbeit
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Managerial corporate brand orientation
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Balmer, John M.T.
Bruhn, Manfred
23
Keller, Kevin Lane
19
Kaiser, Harry M.
16
Melewar, T. C.
14
Esch, Franz-Rudolf
12
Pepels, Werner
11
Kitchen, Philip J.
10
Laukkanen, Tommi
9
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7
Baumgarth, Carsten
7
Ko, Eunju
7
O'Cass, Aron
7
Percy, Larry
7
Urde, Mats
7
Yan, Ruiliang
7
Aaker, David A.
6
Balmer, John M. T.
6
Foroudi, Pantea
6
Hackley, Christopher E.
6
Hirvonen, Saku
6
MacInnis, Deborah J.
6
Pelsmacker, Patrick de
6
Reijonen, Helen
6
Schultz, Don E.
6
Šerić, Maja
6
Burmann, Christoph
5
Chan-Olmsted, Sylvia M.
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Eisend, Martin
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Jain, Amit
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Kumar, V.
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Malik, Garima
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Meffert, Heribert
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Merrilees, Bill
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Ozuem, Wilson
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Taylor, Charles Raymond
5
Bang Nguyen Viet
4
Bang, Nguyen
4
Cuneo, Andres
4
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Journal of business research : JBR
2
European Journal of Marketing
1
Qualitative market research : an international journal
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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1
Managerial corporate brand orientation : explication, significance, and antecedents
Balmer, John M.T.
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10013170456
Saved in:
2
Introducing integrated hybrid communication : the nexus linking marketing communication and corporate communication
Sharifah Faridah Syed Alwi
;
Balmer, John M.T.
;
Stoian, …
- In:
Qualitative market research : an international journal
25
(
2022
)
4
,
pp. 405-432
Persistent link: https://www.econbiz.de/10013380485
Saved in:
3
Quo vadis corporate marketing?
Podnar, Klement
;
Balmer, John M.T.
- In:
Journal of business research : JBR
134
(
2021
),
pp. 642-646
Persistent link: https://www.econbiz.de/10012643939
Saved in:
4
Corporate brand orientation : identity, internal images, and corporate identification matters
Balmer, John M.T.
;
Podnar, Klement
- In:
Journal of business research : JBR
134
(
2021
),
pp. 729-737
Persistent link: https://www.econbiz.de/10012643961
Saved in:
5
Corporate marketing, Volume 40, Issue 7\8 : Insights and integration drawn from corporate branding, identity, communication and visual identification
Balmer, John M.T.
-
2006
EJM has provided one of the principal platforms on the global stage relating to corporate marketing scholarship and associated areas. By revisiting past special editions of the EJM devoted to corporate-level concerns, a key aim of this e-book was to provide a platform whereby integrative...
Persistent link: https://www.econbiz.de/10014292697
Saved in:
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