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isPartOf:"Journal of business economics : JBE"
~subject:"Consumer behaviour"
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Journal of business economics : JBE
Journal of business research : JBR
70
Journal of retailing and consumer services
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Journal of marketing
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The journal of product & brand management
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European journal of marketing : EJM
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of advertising : the review of marketing communications
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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International journal of internet marketing and advertising : IJIMA
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Springer eBook Collection
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The journal of business & industrial marketing
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Cogent business & management
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International journal of retail & distribution management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International review on public and non-profit marketing
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing research : JMR
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Journal of marketing theory and practice
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Faculty & research / Insead : working paper series
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International journal of wine business research : IJWBR
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Journal of Islamic marketing
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Journal of promotion management : innovations in planning and applied research
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Marketing : ZFP ; journal of research and management
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The marketing review
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Analyzing the dependences of multi-category purchases on interactions of marketing variables
Hruschka, Harald
- In:
Journal of business economics : JBE
87
(
2017
)
3
,
pp. 295-313
Persistent link: https://www.econbiz.de/10011707331
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2
Modellgestützte Marketing-Mix-Planung unter Berücksichtigung von Konkurrenzeffekten
Decker, Reinhold
- In:
Journal of business economics : JBE
67
(
1997
)
11
,
pp. 1167-1187
Persistent link: https://www.econbiz.de/10001228359
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3
Institutionelle Regelungen und Marketinginstrumente zur Überwindung von Kaufbarrieren auf ökologischen Märkten
Hüser, Annette
- In:
Journal of business economics : JBE
63
(
1993
)
3
,
pp. 267-287
Persistent link: https://www.econbiz.de/10001138170
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