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Market research handbook
Journal of marketing research : JMR
172
International journal of market research : JMRS ; the journal of the Market Research Society
100
Journal of business research : JBR
90
Qualitative market research : an international journal
73
SpringerLink / Bücher
65
Journal of the Academy of Marketing Science
60
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
58
Jahrbuch der Absatz- und Verbrauchsforschung
54
Qualitative Marktforschung : Konzepte - Methoden - Analysen
47
Gabler Edition Wissenschaft
45
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
45
Marketing letters : a journal of research in marketing
45
Journal of marketing management : MM
42
Marketing : ZFP ; journal of research and management
39
Europäische Hochschulschriften / 5
38
International journal of market research
38
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
32
Journal of consumer behaviour : an international research review
32
Handbuch der Marktforschung
30
Journal of business economics : JBE
29
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
The marketing review
28
International journal of forecasting
27
Industrial marketing management : the international journal for industrial and high-tech firms
25
Journal of advertising research
25
Springer eBook Collection / Business and Economics
24
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
23
Organisation und praktische Anwendung
21
Die Betriebswirtschaft : DBW
20
Journal of marketing
20
Journal of retailing and consumer services
20
Lehrbuch
20
Conjoint measurement : methods and applications
19
Fundamentals of marketing research ; Vol. 2
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
The handbook of marketing research : uses, misuses, and future advances
19
Verfahren, Datenauswertung, Ergebnisdarstellung
18
European journal of marketing : EJM
17
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1
The role and changing nature of marketing intelligence
Smith, D. V. L.
- In:
Market research handbook
,
(pp. 3-36)
.
2007
Persistent link: https://www.econbiz.de/10003548564
Saved in:
2
What is market research?
Phillips, Adam
- In:
Market research handbook
,
(pp. 37-60)
.
2007
Persistent link: https://www.econbiz.de/10003548566
Saved in:
3
Data collection: key stone and cornerstones
Kelly, John
- In:
Market research handbook
,
(pp. 61-98)
.
2007
Persistent link: https://www.econbiz.de/10003548570
Saved in:
4
The market research process
Schroiff, Hans-Willi
- In:
Market research handbook
,
(pp. 99-128)
.
2007
Persistent link: https://www.econbiz.de/10003548576
Saved in:
5
Developing a company strategy
Loosschilder, Gerard H.
;
Schellekens, Maarten
- In:
Market research handbook
,
(pp. 131-148)
.
2007
Persistent link: https://www.econbiz.de/10003548586
Saved in:
6
Research for innovation : defining market propositions
Osta, Elisabetta
;
Cartwright, Phillip A.
;
Prabhu, Jaideep
; …
- In:
Market research handbook
,
(pp. 149-167)
.
2007
Persistent link: https://www.econbiz.de/10003548601
Saved in:
7
Media research
Green, Andrew
- In:
Market research handbook
,
(pp. 219-238)
.
2007
Persistent link: https://www.econbiz.de/10003548617
Saved in:
8
Business to business research
McPhee, Neil
- In:
Market research handbook
,
(pp. 251-265)
.
2007
Persistent link: https://www.econbiz.de/10003548685
Saved in:
9
Research in specific domains : healthcare; automotives and telecom
Huisman, Dirk
- In:
Market research handbook
,
(pp. 267-281)
.
2007
Persistent link: https://www.econbiz.de/10003548695
Saved in:
10
Youth research
Le Bigot, Joe͏̈l-Yves
;
Lott-Vernet, Catherine
; …
- In:
Market research handbook
,
(pp. 283-297)
.
2007
Persistent link: https://www.econbiz.de/10003548739
Saved in:
11
Researching diverse individuals and societies
Sharma, Anjul
- In:
Market research handbook
,
(pp. 299-309)
.
2007
Persistent link: https://www.econbiz.de/10003548743
Saved in:
12
Opinion polling
Frankovic, Kathleen A.
- In:
Market research handbook
,
(pp. 311-317)
.
2007
Persistent link: https://www.econbiz.de/10003548748
Saved in:
13
Online market research
Comley, Pete
- In:
Market research handbook
,
(pp. 401-419)
.
2007
Persistent link: https://www.econbiz.de/10003548776
Saved in:
14
Data mining and data fusion
Shearer, Colin
- In:
Market research handbook
,
(pp. 421-434)
.
2007
Persistent link: https://www.econbiz.de/10003548779
Saved in:
15
Ethnography and observational research
Mariampolski, Hy
- In:
Market research handbook
,
(pp. 435-445)
.
2007
Persistent link: https://www.econbiz.de/10003548783
Saved in:
16
Semiotics : what it is and what it can do for market research
Valentine, Virginia
- In:
Market research handbook
,
(pp. 447-467)
.
2007
Persistent link: https://www.econbiz.de/10003548785
Saved in:
17
Brain science : in search of the emotional unconscious
Penn, David
- In:
Market research handbook
,
(pp. 481-498)
.
2007
Persistent link: https://www.econbiz.de/10003548800
Saved in:
18
Statistics and significance testing
Harris, Paul
;
Baker, Ken
- In:
Market research handbook
,
(pp. 525-569)
.
2007
Persistent link: https://www.econbiz.de/10003548807
Saved in:
19
Demographic and other classifications
Hamersveld, Mario van
- In:
Market research handbook
,
(pp. 571-584)
.
2007
Persistent link: https://www.econbiz.de/10003548812
Saved in:
20
Professional ethics and standards
Jeannin, Véronique
- In:
Market research handbook
,
(pp. 585-591)
.
2007
Persistent link: https://www.econbiz.de/10003548816
Saved in:
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