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~isPartOf:"Handbuch der Marktforschung"
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Advertising industry
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Austria
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Werbewirtschaft
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Media effect
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Medienwirkung
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Advertising media
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Controlling
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Dünser, Hannes
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Gilly, Christof
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Handbuch der Marktforschung
Journal of advertising research
22
Journal of historical research in marketing
17
A master class in brand planning : the timeless works of Stephen King
14
Global advertising practice in a borderless world
14
Journal of advertising : official publication of the American Academy of Advertising
14
Journal of advertising
12
International journal of advertising : the quarterly review of marketing communications
11
Journal of marketing communications
10
SpringerLink / Bücher
10
Women in PR history
9
Advertising in developing and emerging countries : the economic, political and social context
8
European journal of marketing : EJM
8
The advertising handbook
8
The Routledge companion to advertising and promotional culture
7
Working paper / National Bureau of Economic Research, Inc.
7
Journal of business research : JBR
6
NBER working paper series
6
Academy of Management journal : AMJ
5
American journal of agricultural economics
5
The service industries journal
5
International business review : the official journal of the European International Business Academy
4
Journal of current issues and research in advertising
4
Journal of current issues and research in advertising : JCIRA
4
Journal of marketing research : JMR
4
Journal of promotion management : JPM
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
NBER Working Paper
4
The history of advertising
4
Working paper series
4
Applied economics
3
Brand Planning : starke Strategien für Marken und Kampagnen
3
CESifo working papers
3
CORE discussion paper : DP
3
Enterprise & society : the international journal of business history
3
Europäische Hochschulschriften / 5
3
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of marketing : IJM ; formerly Der Markt
3
JMM : the international journal on media management
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ECONIS (ZBW)
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1
Marktforscher in einer Werbeagentur : eine (un)mögliche Kombination
Wautsche, Karina
- In:
Handbuch der Marktforschung
,
(pp. 223-227)
.
2007
Persistent link: https://www.econbiz.de/10003536412
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2
Österreichische Webanalyse
Dünser, Hannes
- In:
Handbuch der Marktforschung
,
(pp. 233-237)
.
2007
Persistent link: https://www.econbiz.de/10003536416
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3
Österreichische Auflagenkontrolle
Gilly, Christof
- In:
Handbuch der Marktforschung
,
(pp. 238-241)
.
2007
Persistent link: https://www.econbiz.de/10003536417
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4
Die Media-Analyse : Kontinuität und Entwicklung
Roschitz, Petra
- In:
Handbuch der Marktforschung
,
(pp. 242-247)
.
2007
Persistent link: https://www.econbiz.de/10003536418
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