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~isPartOf:"Journal of marketing communications"
~isPartOf:"Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen"
~subject:"Business association"
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Journal of marketing communications
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
Journal of historical research in marketing
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Verbände der Kommunikationswirtschaft in Deutschland
Weidner, Lutz E.
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 1321-1344)
.
2009
Persistent link: https://www.econbiz.de/10003766290
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