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~isPartOf:"The advertising handbook"
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Advertising
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Großbritannien
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The advertising handbook
Journal of advertising research
22
Journal of historical research in marketing
17
A master class in brand planning : the timeless works of Stephen King
14
Global advertising practice in a borderless world
14
Journal of advertising : official publication of the American Academy of Advertising
14
Journal of advertising
12
International journal of advertising : the quarterly review of marketing communications
11
Journal of marketing communications
10
SpringerLink / Bücher
10
Women in PR history
9
Advertising in developing and emerging countries : the economic, political and social context
8
European journal of marketing : EJM
8
The Routledge companion to advertising and promotional culture
7
Working paper / National Bureau of Economic Research, Inc.
7
Journal of business research : JBR
6
NBER working paper series
6
Academy of Management journal : AMJ
5
American journal of agricultural economics
5
The service industries journal
5
Handbuch der Marktforschung
4
International business review : the official journal of the European International Business Academy
4
Journal of current issues and research in advertising
4
Journal of current issues and research in advertising : JCIRA
4
Journal of marketing research : JMR
4
Journal of promotion management : JPM
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
NBER Working Paper
4
The history of advertising
4
Working paper series
4
Applied economics
3
Brand Planning : starke Strategien für Marken und Kampagnen
3
CESifo working papers
3
CORE discussion paper : DP
3
Enterprise & society : the international journal of business history
3
Europäische Hochschulschriften / 5
3
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of marketing : IJM ; formerly Der Markt
3
JMM : the international journal on media management
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ECONIS (ZBW)
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1
Advertising agencies and their clients
Powell, Helen
- In:
The advertising handbook
,
(pp. 13-23)
.
2009
Persistent link: https://www.econbiz.de/10003851898
Saved in:
2
Advertising fragmentation : the beginning of a new paradigm?
Pérez-Latre, Francisco J.
- In:
The advertising handbook
,
(pp. 34-45)
.
2009
Persistent link: https://www.econbiz.de/10003851900
Saved in:
3
Advertising research : markets, methods and knowing consumers
MacRury, Iain
- In:
The advertising handbook
,
(pp. 46-73)
.
2009
Persistent link: https://www.econbiz.de/10003851901
Saved in:
4
Advertising regulation
Hardy, Jonathan
- In:
The advertising handbook
,
(pp. 74-87)
.
2009
Persistent link: https://www.econbiz.de/10003851902
Saved in:
5
Gender and ethnicity in the advertising industry
Blake, Andrew
- In:
The advertising handbook
,
(pp. 109-118)
.
2009
Persistent link: https://www.econbiz.de/10003851906
Saved in:
6
Sponsorship, advertising and the Olympic Games
MacRury, Iain
- In:
The advertising handbook
,
(pp. 129-147)
.
2009
Persistent link: https://www.econbiz.de/10003851911
Saved in:
7
Advertising and new media
Bassary, Joseph
- In:
The advertising handbook
,
(pp. 174-186)
.
2009
Persistent link: https://www.econbiz.de/10003851915
Saved in:
8
Conclusion: the future of advertising and advertising agencies
Hull, Janet
- In:
The advertising handbook
,
(pp. 209-217)
.
2009
Persistent link: https://www.econbiz.de/10003851920
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