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~person:"Beard, Fred"
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Beard, Fred
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Journal of historical research in marketing
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ECONIS (ZBW)
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Forgotten classics: The business of advertising, by Earnest Elmo Calkins (1915)
Beard, Fred
- In:
Journal of historical research in marketing
7
(
2015
)
4
,
pp. 573-583
Persistent link: https://www.econbiz.de/10011448774
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The US advertising industry's self-regulation of comparative advertising
Beard, Fred
- In:
Journal of historical research in marketing
4
(
2012
)
3
,
pp. 369-386
Persistent link: https://www.econbiz.de/10009621253
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