//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Faculty & research / Insead : working paper series"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing strategy"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing management
28
Marketingmanagement
28
Consumer behaviour
10
Konsumentenverhalten
10
Advertising effects
6
Theorie
6
Theory
6
Werbewirkung
6
Competitive strategy
5
Wettbewerbsstrategie
5
Eating habit
4
Ernährungsverhalten
4
Market entry
4
Markteintritt
4
Corporate Social Responsibility
3
Corporate social responsibility
3
Strategic management
3
Strategisches Management
3
USA
3
United States
3
Beziehungsmarketing
2
Body weight
2
Food
2
Gewinn
2
Kreislaufwirtschaft
2
Körpergewicht
2
Lebensmittel
2
Marketing
2
Marketing theory
2
Marketingtheorie
2
Product design
2
Product differentiation
2
Product recovery
2
Produkt-Recycling
2
Produktdifferenzierung
2
Produktgestaltung
2
Profit
2
Recycling
2
Relationship marketing
2
Stakeholder
2
more ...
less ...
Online availability
All
Free
17
Type of publication
All
Book / Working Paper
28
Type of publication (narrower categories)
All
Arbeitspapier
28
Working Paper
28
Graue Literatur
25
Non-commercial literature
25
Language
All
English
28
Author
All
Chandon, Pierre
4
Smith, N. Craig
4
Boulding, William
3
Christen, Markus
3
Nasiry, Javad
3
Soberman, David A.
3
Atasu, Atalay
2
Plassmann, Hilke
2
Popescu, Iona
2
Stephen, Andrew T.
2
Sárváry, Miklós
2
Van Wassenhove, Luk N.
2
Wansink, Brian
2
Anderson, Erin
1
Aron-Wisnewsky, Judith
1
Bhattacharya, C. B.
1
Chabert, Michèle
1
Clément, Karine
1
Cornil, Yann
1
Devinney, Timothy Michael
1
Dhar, Ravi
1
Diecidue, Enrico
1
Drumwright, Minette E.
1
Freud, Aliza
1
Galak, Jeff
1
Gatignon, Hubert A.
1
Gentile, Mary C.
1
Karmarkar, Uma R.
1
Kireyev, Pavel
1
Lodish, Leonard M.
1
López-Rodríguez, Sofía
1
Malaviya, Prashant
1
Martin, Kelly D.
1
Midgley, David F.
1
Palazzo, Guido
1
Poitou-Bernert, Christine
1
Popescu, Ioana
1
Rudi, Nils
1
Spargo, Sarah
1
Tang, Wenjie
1
more ...
less ...
Institution
All
INSEAD
3
INSEAD-Wharton Alliance Center for Global Research & Development
1
Published in...
All
Faculty & research / Insead : working paper series
Journal of business research : JBR
325
Industrial marketing management : the international journal for industrial and high-tech firms
253
European Journal of Marketing
214
Journal of strategic marketing
194
Strategic Direction
191
SpringerLink / Bücher
174
Journal of Consumer Marketing
148
Marketing Intelligence & Planning
135
European journal of marketing : EJM
129
Journal of marketing management : MM
123
Europäische Hochschulschriften / 5
114
Journal of the Academy of Marketing Science
114
The journal of business & industrial marketing
107
Journal of marketing communications
105
Journal of marketing
102
Marketing intelligence & planning
89
Journal of Product & Brand Management
82
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
75
International Journal of Bank Marketing
71
International Marketing Review
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
Springer eBook Collection
67
Journal of Business & Industrial Marketing
60
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
58
Business horizons
50
Journal of Services Marketing
49
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of advertising research
44
Journal of global marketing
44
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
44
International journal of technology marketing : IJTMkt
42
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
The journal of product & brand management
41
more ...
less ...
Source
All
ECONIS (ZBW)
28
Showing
1
-
28
of
28
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
NFT marketplace design and market intelligence
Kireyev, Pavel
-
2022
Persistent link: https://www.econbiz.de/10012799277
Saved in:
2
Obesity and responsiveness to food marketing before and after bariatric surgery
Cornil, Yann
;
Plassmann, Hilke
;
Aron-Wisnewsky, Judith
; …
-
2021
Persistent link: https://www.econbiz.de/10012431729
Saved in:
3
Marketing strategy and corporate social responsibility
López-Rodríguez, Sofía
;
Smith, N. Craig
-
2019
Persistent link: https://www.econbiz.de/10012160781
Saved in:
4
Consumer neuroscience : past, present, and future
Karmarkar, Uma R.
;
Plassmann, Hilke
-
2015
Persistent link: https://www.econbiz.de/10010490142
Saved in:
5
How competitive marketing expenditures influence the growth of markets
Xiang, Yi
;
Soberman, David A.
;
Gatignon, Hubert A.
-
2013
Persistent link: https://www.econbiz.de/10009793455
Saved in:
6
How package design and packaged-based marketing claims lead to overeating
Chandon, Pierre
-
2012
Persistent link: https://www.econbiz.de/10009625612
Saved in:
7
Self-signaling and the costs and benefits of temptation in consumer choice
Dhar, Ravi
;
Wertenbroch, Klaus
-
2011
Persistent link: https://www.econbiz.de/10008901912
Saved in:
8
Advance selling when consumers regret
Nasiry, Javad
;
Popescu, Ioana
-
2011
-
rev. Vers.
Persistent link: https://www.econbiz.de/10008798063
Saved in:
9
Dynamic purchase decisions under regret: price and availability
Diecidue, Enrico
;
Rudi, Nils
;
Tang, Wenjie
-
2011
Persistent link: https://www.econbiz.de/10008798068
Saved in:
10
Advance selling when consumers regret
Nasiry, Javad
;
Popescu, Iona
-
2011
-
Rev. vers. of 2011/92/DS
Persistent link: https://www.econbiz.de/10009356112
Saved in:
11
Advance selling when consumers regret
Nasiry, Javad
;
Popescu, Iona
-
2011
-
Rev. vers. of 2011/03/DS
Persistent link: https://www.econbiz.de/10009356819
Saved in:
12
Is food marketing making us fat? : a multi-disciplinary review
Chandon, Pierre
;
Wansink, Brian
-
2011
Persistent link: https://www.econbiz.de/10009357274
Saved in:
13
The complementary roles of traditional and social media in driving marketing performance
Stephen, Andrew T.
;
Galak, Jeff
-
2010
Persistent link: https://www.econbiz.de/10008798231
Saved in:
14
Marketing’s consequences : stakeholder marketing and supply chain CSR issues
Smith, N. Craig
;
Palazzo, Guido
;
Bhattacharya, C. B.
-
2010
Persistent link: https://www.econbiz.de/10008807568
Saved in:
15
Viral marketing : a large scale field experiment
Toubia, Olivier
;
Stephen, Andrew T.
;
Freud, Aliza
-
2009
Persistent link: https://www.econbiz.de/10003911117
Saved in:
16
The new marketing myopia
Smith, N. Craig
;
Drumwright, Minette E.
;
Gentile, Mary C.
-
2009
Persistent link: https://www.econbiz.de/10003912956
Saved in:
17
Commercializing social interaction : the ethics of stealth marketing
Martin, Kelly D.
;
Smith, N. Craig
-
2008
Persistent link: https://www.econbiz.de/10003909943
Saved in:
18
Leading the effective sales force : the Asian sales force management environment
Anderson, Erin
(
contributor
);
Lodish, Leonard M.
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003406560
Saved in:
19
Remanufacturing as a marketing strategy
Atasu, Atalay
(
contributor
);
Sárváry, Miklós
(
contributor
)
-
2006
-
Rev.
Persistent link: https://www.econbiz.de/10003564699
Saved in:
20
Remanufacturing as a marketing strategy
Atasu, Atalay
(
contributor
);
Sárváry, Miklós
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10003364525
Saved in:
21
Health halos : how nutrition claims influence food consumption for overweight and normal weight people
Wansink, Brian
(
contributor
);
Chandon, Pierre
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10003364661
Saved in:
22
Pioneering advantage and product line breadth : do demand, cost and profitability effects differ across consumer and industrial goods?
Boulding, William
(
contributor
); …
-
2004
Persistent link: https://www.econbiz.de/10002808200
Saved in:
23
The role of differentiation in markets driven by advertising
Soberman, David A.
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001716429
Saved in:
24
Managerial beliefs, market contestability and dominant strategic orientation in the eclectic paradigm
Devinney, Timothy Michael
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001719454
Saved in:
25
The role of differentiation in markets driven by advertising
Soberman, David A.
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001719511
Saved in:
26
Relating to customers : how and when to strengthen your customer relationships
Malaviya, Prashant
(
contributor
);
Spargo, Sarah
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001656808
Saved in:
27
Sustainable pioneering advantage? : Profit implications of the entry timing decision
Boulding, William
(
contributor
); …
-
2001
-
[Elektronische Ressource], rev. version of 99/31/MKT
Persistent link: https://www.econbiz.de/10001631879
Saved in:
28
Sustainable pioneering advantage? : Profit implications of the entry timing decision
Boulding, William
(
contributor
); …
-
2001
-
[Elektronische Ressource], rev. version of 99/31/MKT
Persistent link: https://www.econbiz.de/10001632579
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->