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~isPartOf:"Journal of global marketing"
~isPartOf:"International journal of technology marketing : IJTMkt"
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Journal of global marketing
International journal of technology marketing : IJTMkt
SpringerLink / Bücher
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Europäische Hochschulschriften / 5
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Springer eBook Collection
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Neue betriebswirtschaftliche Forschung : Nbf
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Reutlinger Diskussionsbeiträge zu Marketing und Management
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Arbeitspapier / Institut für Marketing, Universität Mannheim
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Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
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Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
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NICPRE / National Institute for Commodity Promotion Research and Evaluation
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Beiträge zum Produkt-Marketing
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Edward Elgar E-Book Archive
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Arbeitspapier / Institut für Marketing und Unternehmungsführung, Universität Bern
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Effective use of technology in companies' marketing dynamics
Papaioannou, Eugenia
(
ed.
);
Pyatt, Alison
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012140211
Saved in:
2
Special issue: marketing challenges and opportunities in India
Singh, Ramendra
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011963046
Saved in:
3
Revisiting the Marketing Strategy and Tactics of Technology Innovative Solutions
2016
Persistent link: https://www.econbiz.de/10011478662
Saved in:
4
Special issue: innovation and new marketing channels
Melanthiou, Yioula
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10011478563
Saved in:
5
Special issue: Action for innovation : marketing inventions with success
Brem, Alexander
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009759287
Saved in:
6
Special Issue: Brand equity, branding, and marketing communications in emerging markets
Kaynak, Erdener
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008652550
Saved in:
7
Special issue: Today's consumer : online, mobile and social
Melanthiou, Yioula
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10009154592
Saved in:
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