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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Innovation"
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Innovation
Marketing management
60
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9
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Balachander, Subramanian
1
Boulding, William
1
Christen, Markus
1
Conner, Kathleen R.
1
Domínguez, Beatriz
1
Ganuza, Juan José
1
Hippel, Eric von
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Kalish, Shlomo
1
Kumar, K. R.
1
Llobet, Gerard
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Meyer, Marc H.
1
Pedram, Mahmood
1
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Sudharshan, Devanathan
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Management science : journal of the Institute for Operations Research and the Management Sciences
Industrial marketing management : the international journal for industrial and high-tech firms
40
Journal of business research : JBR
29
The journal of business & industrial marketing
18
Journal of strategic marketing
16
International journal of innovation management
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of business-to-business marketing
9
International journal of technology management : IJTM
8
SpringerLink / Bücher
8
Cogent business & management
7
International journal of technology marketing : IJTMkt
7
Strategic market creation : a new perspective on marketing and innovation management
7
European journal of marketing : EJM
5
Management decision : MD
5
Strategies and communications for innovations : an integrative management view for companies and networks
5
Technology analysis & strategic management
5
European journal of innovation management
4
IEEE transactions on engineering management : EM
4
Innovation: organization & management : IOM
4
International journal of business innovation and research
4
International journal of business innovation and research : IJBIR
4
Journal of business economics : JBE
4
Journal of innovation & knowledge : JIK
4
Journal of open innovation : technology, market, and complexity
4
Journal of the Academy of Marketing Science
4
MIT sloan management review
4
Marketing intelligence & planning
4
Technological forecasting & social change : an international journal
4
Die Betriebswirtschaft : DBW
3
Industry and innovation
3
International business review : the official journal of the European International Business Academy
3
International entrepreneurship and management journal
3
International journal of entrepreneurship and innovation management
3
International journal of innovation and technology management
3
Journal of business strategy
3
Journal of research in marketing and entrepreneurship : JRME
3
Journal of retailing and consumer services
3
Journal of small business strategy
3
Management research review
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1
Increasing quality sequence : when is it an optimal product introduction strategy?
Pedram, Mahmood
;
Balachander, Subramanian
- In:
Management science : journal of the Institute for …
61
(
2015
)
10
,
pp. 2487-2494
Persistent link: https://www.econbiz.de/10011386241
Saved in:
2
Pioneering plus a broad product line strategy : higher profits or deeper losses?
Boulding, William
;
Christen, Markus
- In:
Management science : journal of the Institute for …
55
(
2009
)
6
,
pp. 958-967
Persistent link: https://www.econbiz.de/10003865926
Saved in:
3
R&D in the pharmaceutical industry : a world of small innovations
Ganuza, Juan José
;
Llobet, Gerard
;
Domínguez, Beatriz
- In:
Management science : journal of the Institute for …
55
(
2009
)
4
,
pp. 539-551
Persistent link: https://www.econbiz.de/10003859207
Saved in:
4
Obtaining strategic advantage from being imitated : when can encouraging "clones" pay?
Conner, Kathleen R.
- In:
Management science : journal of the Institute for …
41
(
1995
)
2
,
pp. 209-225
Persistent link: https://www.econbiz.de/10001179366
Saved in:
5
Defensive marketing strategies : an equilibrium analysis based on decoupled response function models
Kumar, K. R.
- In:
Management science : journal of the Institute for …
34
(
1988
)
7
,
pp. 805-815
Persistent link: https://www.econbiz.de/10001060348
Saved in:
6
New product strategy in small technology-based firms : a pilot study
Meyer, Marc H.
- In:
Management science : journal of the Institute for …
32
(
1986
)
7
,
pp. 806-821
Persistent link: https://www.econbiz.de/10001017799
Saved in:
7
Lead users : a source of novel product concepts
Hippel, Eric von
- In:
Management science : journal of the Institute for …
32
(
1986
)
7
,
pp. 791-805
Persistent link: https://www.econbiz.de/10001017800
Saved in:
8
A new product adoption model with price, advertising, and uncertainty
Kalish, Shlomo
- In:
Management science : journal of the Institute for …
31
(
1985
)
12
,
pp. 1569-1585
Persistent link: https://www.econbiz.de/10001015535
Saved in:
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