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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Yildirim, Gökhan"
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Beziehungsmarketing
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Dynamic programming
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Dynamische Optimierung
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Yildirim, Gökhan
Esteban-Bravo, Mercedes
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Working papers / Business economic series / Department of Business Administration
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Working papers / Department of Economics, Universidad Carlos III de Madrid
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Can retail sales volatility be curbed through marketing actions?
Esteban-Bravo, Mercedes
;
Vidal-Sanz, Jose M.
;
Yildirim, …
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
2
,
pp. 232-253
Persistent link: https://www.econbiz.de/10011672597
Saved in:
2
Valuing customer portfolios with endogenous mass and direct marketing interventions using a stochastic dynamic programming decomposition
Esteban-Bravo, Mercedes
;
Vidal-Sanz, Jose M.
;
Yildirim, …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
5
,
pp. 621-640
Persistent link: https://www.econbiz.de/10010468418
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