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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Yildirim, Gökhan"
~accessRights:"restricted"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Can retail sales volatility be curbed through marketing actions?
Esteban-Bravo, Mercedes
;
Vidal-Sanz, Jose M.
;
Yildirim, …
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
2
,
pp. 232-253
Persistent link: https://www.econbiz.de/10011672597
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