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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Viral marketing"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of marketing management : MM
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Successful social media and ecommerce strategies in the wine industry
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The Romanian economic journal : REJ
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The behavioral enterprise
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Tourism management : research, policies, practice
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Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
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Australasian marketing journal
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Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
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California management review
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Connected marketing : the viral, buzz and word of mouth revolution
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Cracking the code : leveraging consumer psychology to drive profitability
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Edition Praxis.Wissen
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Electronic commerce research and applications
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Enhancing enterprise competitiveness : (marketing, people, IT and entrepreneurship)
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European journal of management and business economics : EJM&BE
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Advertising strategy in the presence of reviews : an empirical analysis
Hollenbeck, Brett
;
Moorthy, Sridhar
;
Proserpio, Davide
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
5
,
pp. 793-811
Persistent link: https://www.econbiz.de/10012120907
Saved in:
2
The strategic impact of references in business markets
Godes, David
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
2
,
pp. 257-276
Persistent link: https://www.econbiz.de/10009548698
Saved in:
3
Quantifying the long-term impact of negative word of mouth on cash flows and stock prices
Luo, Xueming
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
1
,
pp. 148-165
Persistent link: https://www.econbiz.de/10003858570
Saved in:
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