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~isPartOf:"Jahrbuch Seniorenmarketing"
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ECONIS (ZBW)
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How to connect with your best student prospects : saying the right things, to the right students, in the right media
Goodrich, Kendall
;
Swani, Kunal
;
Munch, James M.
- In:
Journal of marketing communications
26
(
2020
)
4
,
pp. 434-453
Persistent link: https://www.econbiz.de/10012203484
Saved in:
2
Seeking the holy grail through gay and lesbian consumers : an exploratory content analysis of ads with gey/lesbian-specific content
Um, Nam-Hyun
- In:
Journal of marketing communications
18
(
2012
)
2
,
pp. 133-149
Persistent link: https://www.econbiz.de/10009532005
Saved in:
3
The impact of media fragmentation on audience targeting : an empirical generalisation approach
Nelson-Field, Karen
;
Riebe, Erica
- In:
Journal of marketing communications
17
(
2011
)
1
,
pp. 51-67
Persistent link: https://www.econbiz.de/10008907777
Saved in:
4
Gender and web design : the implications of the mirroring principle for the services branding model
Moss, G. A.
;
Gunn, R. W.
;
Kubacki, K.
- In:
Journal of marketing communications
14
(
2008
)
1
,
pp. 37-57
Persistent link: https://www.econbiz.de/10003737758
Saved in:
5
Die Durchbrechung des Alterstabus : qualitative Marktforschung auf der Spur zu einer "schwierigen Zielgruppe"
Neundorfer, Lisa
- In:
Jahrbuch Seniorenmarketing
3
(
2008/09
),
pp. 99-117
Persistent link: https://www.econbiz.de/10003714826
Saved in:
6
"Bookseller's best Friend" - unverstanden ; der Buchbranche fehlt trotz Erfolgen mit der Zielgruppe 50plus die Zukunftsstrategie
Meyer, Andreas
- In:
Jahrbuch Seniorenmarketing
3
(
2008/09
),
pp. 227-252
Persistent link: https://www.econbiz.de/10003714870
Saved in:
7
"Auf neuen Gleisen zu älteren Kunden" : zielgruppenspezifische Marketingmaßnahmen der Deutschen Bahn AG
Engel, Ellen
- In:
Jahrbuch Seniorenmarketing
3
(
2008/09
),
pp. 281-301
Persistent link: https://www.econbiz.de/10003714884
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