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Journal of advertising research
SpringerLink / Bücher
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Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
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Young consumers : insight and ideas for responsible marketers
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Asian journal of marketing : the official journal of the Marketing Institute of Singapore
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Demografischer Wandel in der unternehmerischen Praxis : mit Best-Practice-Berichten
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Erfurter Hefte zum angewandten Marketing
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Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
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Handbook of research on ethnic and intra-cultural marketing
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Islamic perspectives on marketing and consumer behavior : planning, implementation, and control
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Agents of social change : a model for targeting and engaging generation Z across plattforms : how a nonprofit rebuilt an advertising campaign to curb smoking by teens and young adu...
Vallone, Donna
;
Smith, Alexandria
;
Kenney, Tricia
; …
- In:
Journal of advertising research
56
(
2016
)
4
,
pp. 414-425
Persistent link: https://www.econbiz.de/10011628657
Saved in:
2
Tweens' knowledge of marketing tactics : skeptical beyond their years
Freeman, Dan
;
Shapiro, Stewart
- In:
Journal of advertising research
54
(
2014
)
1
,
pp. 44-55
Persistent link: https://www.econbiz.de/10010354590
Saved in:
3
Rx for brand consistency : should pharmaceutical marketers send different messages to physician and consumer audiences?
Saxton, Kim
- In:
Journal of advertising research
51
(
2011
)
2
,
pp. 380-393
Persistent link: https://www.econbiz.de/10009267470
Saved in:
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