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~type_genre:"Conference paper"
~person:"Derqui, Belén"
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Brand purpose as the next marketing paradigm
Derqui, Belén
- In:
Advances in National Brand and Private Label Marketing …
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(pp. 89-97)
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2022
Persistent link: https://www.econbiz.de/10013281262
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