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~type_genre:"Conference paper"
~person:"Herm, Steffen"
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Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG
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Please do not buy our brand : how consumers respond to green-demarketing messages
Herm, Steffen
;
Möller-Herm, Jana
;
Wache, Catalina
; …
- In:
Forum Markenforschung 2021 : Tagungsband der Konferenz …
,
(pp. 105-118)
.
2023
Persistent link: https://www.econbiz.de/10014276969
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