//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Conference paper"
~subject:"Kommunikation"
~person:"Argila Irurita, Ana Maria"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing strategy"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Kommunikation
Bibliometrics
1
Bibliometrie
1
Communication
1
Einzelhandel
1
Handelsmarketing
1
IMC
1
Integrated marketing communications
1
Literature review
1
Marketing communication mix
1
Marketing management
1
Marketingmanagement
1
Retail
1
Retail marketing
1
Retail trade
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Conference paper
Aufsatz im Buch
1
Book section
1
Konferenzbeitrag
1
Language
All
English
1
Author
All
Argila Irurita, Ana Maria
Alcántara-Pilar, Juan Miguel
1
Barrio-García, Salvador del
1
Bormane, Santa
1
Crespo-Almendros, Esmeralda
1
Girotto, Michele
1
Olariu, Ioana
1
Porcu, Lucia
1
Solé Moro, Mª Luisa
1
Šķiltere, Daina
1
more ...
less ...
Published in...
All
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Roles and implications of marketing communications in retail settings : a systematic review
Girotto, Michele
;
Solé Moro, Mª Luisa
;
Argila …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 173-199)
.
2022
Persistent link: https://www.econbiz.de/10013281299
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->