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type_genre:"Mehrbändiges Werk"
~type_genre:"Non-commercial literature"
~person:"Gupta, Sunil"
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ECONIS (ZBW)
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The value of a "free" customer
Gupta, Sunil
;
Mela, Carl F.
;
Vidal-Sanz, José M.
-
2009
Persistent link: https://www.econbiz.de/10003972545
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Allocating marketing resources
Gupta, Sunil
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003722769
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3
The value of a "free" customer
Gupta, Sunil
(
contributor
);
Mela, Carl F.
(
contributor
); …
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2006
Persistent link: https://www.econbiz.de/10003436731
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