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~person:"Kleinaltenkamp, Michael"
~isPartOf:"Lehrbuch : Bachelor geeignet!"
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Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
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Marketing-Einführung : Grundlagen - Überblick - Beispiele
Kuß, Alfred
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Kleinaltenkamp, Michael
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2009
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4., überarb. und aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10003801674
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