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~person:"Kleinaltenkamp, Michael"
~subject:"Services marketing"
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Kleinaltenkamp, Michael
Lusch, Robert F.
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Vargo, Stephen L.
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Kundenintegration : Forum Dienstleistungsmanagement
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Der Kundenintegrationsbegriff im (Dienstleistungs-)Marketing
Kleinaltenkamp, Michael
;
Bach, Thomas
;
Griese, Ilka
- In:
Kundenintegration : Forum Dienstleistungsmanagement
,
(pp. 35-62)
.
2009
Persistent link: https://www.econbiz.de/10003808615
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