//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Kleinaltenkamp, Michael"
~type_genre:"Aufsatz im Buch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing theory"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Marketing theory
3
Marketingtheorie
3
Customer integration
2
Kundenintegration
2
Theorie
2
Theory
2
B-to-B-Marketing
1
Betriebswirtschaftslehre
1
Beziehungsmarketing
1
Business economics
1
Business-to-business marketing
1
Dienstleistungsmarketing
1
History of economic thought
1
Relationship marketing
1
Services marketing
1
Ökonomische Ideengeschichte
1
more ...
less ...
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Aufsatz im Buch
Lehrbuch
7
Textbook
4
Book section
3
Article in journal
2
Aufsatz in Zeitschrift
2
Bibliografie enthalten
1
Bibliography included
1
Hochschulschrift
1
Thesis
1
more ...
less ...
Language
All
German
2
English
1
Author
All
Kleinaltenkamp, Michael
Tadajewski, Mark
13
Jones, D. G. Brian
12
Freiling, Jörg
10
Dixon, Donald F.
9
Bruhn, Manfred
8
Saren, Michael
8
Meffert, Heribert
7
Shaw, Eric H.
7
Brownlie, Douglas
6
Bagozzi, Richard P.
5
Kollmann, Tobias
5
Kotler, Philip
5
Levy, Sidney J.
5
Ozanne, Julie L.
5
Backhaus, Klaus
4
Bode, Matthias
4
Brown, Stephen
4
Dholakia, Nikhilesh
4
Firat, A. Fuat
4
Hackley, Christopher E.
4
Hadwich, Karsten
4
Hansen, Ursula
4
Hanssens, Dominique M.
4
Hastings, Gerard
4
Holzmüller, Hartmut H.
4
Kaas, Klaus Peter
4
Malhotra, Naresh K.
4
Vargo, Stephen L.
4
Wensley, Robin
4
Albers, Sönke
3
Andreasen, Alan R.
3
Baumgarth, Carsten
3
Bristor, Julia M.
3
Dobscha, Susan
3
Fischer, Eileen
3
Hirschman, Elizabeth Caldwell
3
Hollander, Stanley C.
3
Håkansson, Håkan
3
Lusch, Robert F.
3
more ...
less ...
Published in...
All
Fundamentals of business-to-business marketing
1
Kundenintegration : Forum Dienstleistungsmanagement
1
Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Introduction to business-to-business marketing
Kleinaltenkamp, Michael
-
2015
Persistent link: https://www.econbiz.de/10010508488
Saved in:
2
Der Kundenintegrationsbegriff im (Dienstleistungs-)Marketing
Kleinaltenkamp, Michael
;
Bach, Thomas
;
Griese, Ilka
- In:
Kundenintegration : Forum Dienstleistungsmanagement
,
(pp. 35-62)
.
2009
Persistent link: https://www.econbiz.de/10003808615
Saved in:
3
Integrativität als Kern einer umfassenden Leistungslehre
Kleinaltenkamp, Michael
- In:
Marktleistung und Wettbewerb : strategische und …
,
(pp. 83-114)
.
1997
Persistent link: https://www.econbiz.de/10001298623
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->