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~type_genre:"Glossar enthalten"
~type_genre:"Reprint"
~person:"Anderson, Paul F."
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Marketing theory
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Anderson, Paul F.
Jones, D. G. Brian
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The development of marketing theory and its philosophical underpinnings
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The impact of theory on representations of the consumer and the marketing organisation
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Marketing, scientific progress and scientific method
Anderson, Paul F.
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2008
Persistent link: https://www.econbiz.de/10003610284
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Marketing, strategic planning and the theory of the firm
Anderson, Paul F.
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2008
Persistent link: https://www.econbiz.de/10003611331
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