//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Glossary included"
~person:"Opresnik, Marc Oliver"
~language:"deu"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing theory"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Marketing
2
Marketing management
2
Marketing theory
2
Marketingmanagement
2
Marketingtheorie
2
Type of publication
All
Book / Working Paper
2
Type of publication (narrower categories)
All
Glossary included
Lehrbuch
3
Case study
2
Fallstudie
2
Glossar enthalten
2
Textbook
2
Language
All
German
Author
All
Opresnik, Marc Oliver
Olbrich, Rainer
4
Dichtl, Erwin
2
Hörschgen, Hans
2
Keller, Kevin Lane
2
Kotler, Philip
2
Nieschlag, Robert
2
Belz, Christian
1
Schneider, Helmut
1
more ...
less ...
Institution
All
Pearson Deutschland GmbH
1
Published in...
All
Always learning
1
wi - Wirtschaft
1
wi wirtschaft
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Marketing-Management : Konzepte - Instrumente - Unternehmensfallstudien
Kotler, Philip
;
Keller, Kevin Lane
;
Opresnik, Marc Oliver
-
2017
-
15., aktualisierte Auflage
Persistent link: https://www.econbiz.de/10011850131
Saved in:
2
Marketing-Management : Konzepte - Instrumente - Unternehmensfallstudien
Kotler, Philip
;
Keller, Kevin Lane
;
Opresnik, Marc Oliver
-
2015
-
14., aktualisierte Auflage
Persistent link: https://www.econbiz.de/10014009456
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->