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subject:"Bibliometrics"
~person:"Morgan, Robert"
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Search: subject_exact:"Marketing theory"
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Marketing theory
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Morgan, Robert
Tadajewski, Mark
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
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Value in business and industrial marketing : past, present, and future
Lindgreen, Adam
;
Hingley, Martin K.
;
Grant, David B.
; …
- In:
Industrial marketing management : the international …
41
(
2012
)
1
,
pp. 207-214
Persistent link: https://www.econbiz.de/10009513186
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2
Peter Drucker on marketing : an exploration of five tenets
Uslay, Can
;
Morgan, Robert
;
Sheth, Jagdish N.
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
1
,
pp. 47-60
Persistent link: https://www.econbiz.de/10003830107
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