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~person:"Brettel, Malte"
~subject:"Firm performance"
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Search: subject_exact:"Marketing-Kommunikation"
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Firm performance
Marketing management
17
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Unternehmenserfolg
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Business start-up
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Brettel, Malte
Laukkanen, Tommi
8
Morgan, Neil A.
7
O'Cass, Aron
7
Bodlaj, Mateja
5
Boso, Nathaniel
5
Hirvonen, Saku
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Mohammad Falahat
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Ngo, Liem Viet
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Parnell, John A.
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Reijonen, Helen
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Thurasamy Ramayah
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Agyapong, Ahmed
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Cadogan, John W.
4
Crick, Dave
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Didonet, Simone Regina
4
Engelen, Andreas
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Frösén, Johanna
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Gnizy, Itzhak
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Hua, Zhongsheng
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Jaakkola, Matti
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Javalgi, Rajshekhar G.
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Ke, Weiling
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Khan, Huda
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Liu, Hefu
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Mahmoud, Mahmoud Abdulai
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Morgan, Robert
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Soewarno, Noorlailie
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Spillan, John E.
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Tjahjadi, Bambang
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Wong, Ho Yin
4
Anabila, Peter
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Barnes, Bradley R.
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Blankson, Charles
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Chahal, Hardeep
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Chen, Yang
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Chung, Henry F. L.
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Crick, James M.
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Dayan, Mumin
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Di Benedetto, C. Anthony
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Entrepreneurial marketing
1
Gabler Edition Wissenschaft / Entrepreneurship
1
International journal of e-entrepreneurship and innovation : IJEEI ; an official publication of the Information Resources Management Association
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of business economics : JBE
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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ECONIS (ZBW)
7
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1
Nonlinear and dynamic effects of responsive and proactive market orientation : a longitudinal investigation
Jaeger, Nikolai A.
;
Zacharias, Nicolas A.
;
Brettel, Malte
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 767-779
Persistent link: https://www.econbiz.de/10011634058
Saved in:
2
Alignment of market orientation and innovation as a success factor : a five-country study
Brettel, Malte
;
Oswald, Monika
;
Flatten, Tessa
- In:
Technology analysis & strategic management
24
(
2012
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10009710080
Saved in:
3
What is the "right" market orientation for new entrepreneurial ventures? : a five-country study
Brettel, Malte
;
Engelen, Andreas
;
Oswald, Monika
- In:
Entrepreneurial marketing
,
(pp. 83-109)
.
2011
Persistent link: https://www.econbiz.de/10009379616
Saved in:
4
Die Wirkung von operativen Marketing-Mix-Fähigkeiten auf den Unternehmenserfolg : ein 4-Länder-Vergleich
Engelen, Andreas
;
Kemper, Jan
;
Brettel, Malte
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
62
(
2010
)
7
,
pp. 710-743
Persistent link: https://www.econbiz.de/10008696363
Saved in:
5
Market orientation in emerging firms : towards a more rigorous understanding of entrepreneurial marketing
Brettel, Malte
;
Engelen, Andreas
;
Heinemann, Florian
; …
- In:
International journal of e-entrepreneurship and …
1
(
2010
)
4
,
pp. 1-21
Persistent link: https://www.econbiz.de/10009007800
Saved in:
6
Der Einfluss nationaler Kultur auf Stellhebel und Wirkung der Marktorientierung in deutschen und thailändischen jungen Unternehmen
Brettel, Malte
;
Engelen, Andreas
;
Heinemann, Florian
- In:
Journal of business economics : JBE
79
(
2009
)
1
,
pp. 59-92
Persistent link: https://www.econbiz.de/10003794251
Saved in:
7
Marketing-Controlling junger Wachstumsunternehmen : eine Fallstudienanalyse mit Internet-Unternehmen
Wufka, Carolin Sylvia
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003480574
Saved in:
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