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Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung : Herrn Prof. Dr. Dr. h.c. mult. Heribert Meffert zum 80. Geburtstag
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Marketing Weiterdenken - Reflexion von Pater Justinus C. Pech
Pech, Justinus Christoph
(
interviewee
)
- In:
Marketing Weiterdenken : Zukunftspfade für eine …
,
(pp. 407-410)
.
2018
Persistent link: https://www.econbiz.de/10011741031
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Eine Erweiterung des Markencontrolling zur effektiveren Vermeidung von Greenwashing
Griese, Kai-Michael
;
Seyfert, Wolfgang
- In:
Marken- und Kommunikationscontrolling
,
(pp. 81-92)
.
2016
Persistent link: https://www.econbiz.de/10011573054
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