//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Customer-Lifetime-Value"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketingcontrolling"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Customer-Lifetime-Value
Marketingcontrolling
31
Marketing control
25
Marketing
9
Deutschland
8
Germany
8
Markenführung
8
Marketingmanagement
8
Brand management
7
Marketing management
7
Markenpolitik
6
Controlling
5
Innovation
5
Market research
5
Marktforschung
5
Brand architecture
4
Brand equity
4
Markenarchitektur
4
Markenwert
4
Sankt Galler Modell
4
Stakeholder
4
Strategisches Management
4
Western Europe
4
Westeuropa
4
Online-Marketing
3
Corporate Social Responsibility
2
Corporate social responsibility
2
Internet marketing
2
Kommunikation
2
Management
2
Marketingforschung
2
Marketingplanung
2
Marktanalyse
2
Preispolitik
2
Produktgestaltung
2
Strategisches Marketing
2
Unternehmen
2
Vertriebspolitik
2
B-to-B-Marketing
1
Befragung
1
Brand
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
German
1
Author
All
Brenner, Christoph
1
Oedi, Marcel
1
Zarnekow, Rüdiger
1
Published in...
All
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Online-Marketing-Budgetallokation : Theorie, Praxis und Zukunft
Oedi, Marcel
;
Brenner, Christoph
;
Zarnekow, Rüdiger
- In:
Controlling : Zeitschrift für erfolgsorientierte …
25
(
2013
)
12
,
pp. 664-669
Persistent link: https://www.econbiz.de/10010212361
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->