//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Online-Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketingcontrolling"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Online-Marketing
Marketingcontrolling
30
Marketing control
25
Deutschland
8
Germany
8
Markenführung
8
Marketing
8
Marketingmanagement
8
Brand management
7
Marketing management
7
Markenpolitik
6
Controlling
5
Innovation
5
Market research
5
Marktforschung
5
Brand architecture
4
Brand equity
4
Markenarchitektur
4
Markenwert
4
Sankt Galler Modell
4
Stakeholder
4
Strategisches Management
4
Western Europe
4
Westeuropa
4
Corporate Social Responsibility
2
Corporate social responsibility
2
Internet marketing
2
Kommunikation
2
Marktanalyse
2
Produktgestaltung
2
Unternehmen
2
B-to-B-Marketing
1
Befragung
1
Brand
1
Branding Kanzlei
1
Budgetallokation
1
Business Development
1
Business ethics
1
Business model
1
Business organization
1
more ...
less ...
Type of publication
All
Article
2
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz im Buch
1
Aufsatz in Zeitschrift
1
Aufsatzsammlung
1
Book section
1
Collection of articles of several authors
1
Sammelwerk
1
more ...
less ...
Language
All
German
3
Author
All
Brenner, Christoph
1
Klein, Andreas
1
Oedi, Marcel
1
Rumler, Andrea
1
Ullrich, Susanne
1
Zarnekow, Rüdiger
1
Published in...
All
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
1
Der Controlling-Berater : CB
1
Marken- und Kommunikationscontrolling
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Social-Media-Monitoring und -Kontrolle
Rumler, Andrea
;
Ullrich, Susanne
- In:
Marken- und Kommunikationscontrolling
,
(pp. 93-109)
.
2016
Persistent link: https://www.econbiz.de/10011573135
Saved in:
2
Marketingcontrolling im Online-Zeitalter : Social Media Marketing und digitale Transformation bewerten ; klassische Instrumente an neue Geschäftsmodelle anpassen ; Kennzahlen, Vert...
Klein, Andreas
(
ed.
)
-
2014
Persistent link: https://www.econbiz.de/10010400837
Saved in:
3
Online-Marketing-Budgetallokation : Theorie, Praxis und Zukunft
Oedi, Marcel
;
Brenner, Christoph
;
Zarnekow, Rüdiger
- In:
Controlling : Zeitschrift für erfolgsorientierte …
25
(
2013
)
12
,
pp. 664-669
Persistent link: https://www.econbiz.de/10010212361
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->