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~person:"Berndt, Ralph"
~type_genre:"Collection of articles of several authors"
~subject:"Marketingmanagement"
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Collection of articles of several authors
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Berndt, Ralph
Bruhn, Manfred
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15
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15
Meffert, Heribert
12
Homburg, Christian
8
Pepels, Werner
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Wind, Yoram
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Chadraba, Petr
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Herrmann, Andreas
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Herstatt, Cornelius
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Melanthiou, Yioula
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Melewar, T. C.
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Tesar, George
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Herausforderungen an das Management : Schriftenreihe der Graduate School of Business Administration, Zürich
1
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ECONIS (ZBW)
3
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Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
Bagusat, Ariane
;
Marwitz, Christian
;
Berndt, Ralph
; …
-
2008
Persistent link: https://www.econbiz.de/10003602310
Saved in:
2
Innovatives Management : mit 18 Tabellen
Berndt, Ralph
(
ed.
)
-
2000
Persistent link: https://www.econbiz.de/10001446487
Saved in:
3
Handbuch Marketing-Kommunikation : Strategien, Instrumente, Perspektiven; Werbung, Sales Promotions, Public Relations, Corporate Identity, Sponsoring, Product Placement, Messen, Pe...
Berndt, Ralph
(
ed.
);
Hermanns, Arnold
(
contributor
)
-
1993
Persistent link: https://www.econbiz.de/10014271575
Saved in:
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