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subject:"Strategisches Management"
~isPartOf:"Journal of business strategy"
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Strategisches Management
Marketing management
21
Marketingmanagement
21
USA
7
Marketing
6
Strategic management
5
United States
5
Beziehungsmarketing
4
Relationship marketing
4
Absatz
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Brand management
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Firm performance
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Innovation
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Markenführung
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Unternehmenserfolg
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Branding
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Communication
2
Corporate culture
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Emerging economies
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Innovation management
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Innovationsmanagement
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Kommunikation
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New product development
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Jackson, Stuart E.
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Burns, David J.
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Mokwa, Michael P.
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Tournois, Laurent
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Warren, Homer B.
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Journal of business strategy
Journal of business research : JBR
30
Industrial marketing management : the international journal for industrial and high-tech firms
25
Journal of strategic marketing
22
SpringerLink / Bücher
19
European journal of marketing : EJM
11
Europäische Hochschulschriften / 5
9
Lehrbuch
9
The journal of business & industrial marketing
9
Gabler Edition Wissenschaft
8
Journal of the Academy of Marketing Science
8
Business horizons
7
International journal of business and globalisation : IJBG
6
International marketing review
6
AMS review : official publication of the Academy of Marketing Science
5
International entrepreneurship and management journal
5
Macquarie economics research papers
5
Marketing intelligence & planning
5
Springer eBook Collection
5
Springer eBook Collection / Business and Economics
5
Springer eBook Collection / Business and Management
5
Amfiteatru economic : an economic and business research periodical
4
International journal of business excellence
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of international marketing
4
Journal of retailing and consumer services
4
Schriften zu Marketing und Management
4
World review of entrepreneurship, management and sustainable development
4
Acta Universitatis Danubius / Oeconomica
3
Baltic journal of management
3
Critical explorations
3
EuroMed journal of business
3
European journal of international management : EJIM
3
Faculty & research / Insead : working paper series
3
International journal of hospitality management
3
International journal of technology marketing : IJTMkt
3
International journal of trade and global markets
3
Journal for global business advancement : JGBA
3
Journal of business case studies
3
Journal of business-to-business marketing
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1
Mass market leadership and shampoo wars : the L'Oréal strategy
Tournois, Laurent
- In:
Journal of business strategy
34
(
2013
)
1
,
pp. 4-14
Persistent link: https://www.econbiz.de/10009718489
Saved in:
2
The twin-cycle washing machine and the art of creating value
Jackson, Stuart E.
- In:
Journal of business strategy
33
(
2012
)
1
,
pp. 45-47
Persistent link: https://www.econbiz.de/10009491722
Saved in:
3
The value of prime customer relationships
Jackson, Stuart E.
- In:
Journal of business strategy
32
(
2011
)
6
,
pp. 50-51
Persistent link: https://www.econbiz.de/10009412349
Saved in:
4
Consumer warfare : implications for marketing strategy
Burns, David J.
;
Warren, Homer B.
- In:
Journal of business strategy
29
(
2008
)
6
,
pp. 44-52
Persistent link: https://www.econbiz.de/10003799133
Saved in:
5
The strategic marketing audit : an adoption/utilization perspective
Mokwa, Michael P.
- In:
Journal of business strategy
6
(
1986
)
4
,
pp. 88-95
Persistent link: https://www.econbiz.de/10003634558
Saved in:
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