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subject:"Strategisches Management"
~person:"Wiedmann, Klaus-Peter"
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Strategisches Management
Marketing management
32
Marketingmanagement
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Deutschland
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Consumer behaviour
7
Konsumentenverhalten
7
Marketing
6
Brand image
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Markenimage
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Theorie
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Theory
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Unternehmenskultur
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Beziehungsmarketing
3
Corporate culture
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Erfolgsfaktor
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Luxury goods
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Luxusgüter
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RFID
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Relationship marketing
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Strategic management
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Success factor
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Brand management
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Corporate Social Responsibility
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Corporate reputation
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German
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Wiedmann, Klaus-Peter
Piercy, Nigel
12
Cravens, David W.
9
Kotler, Philip
9
Pfeffermann, Nicole
9
Bruhn, Manfred
8
Aaker, David A.
7
Tomczak, Torsten
7
Day, George S.
6
Kuß, Alfred
6
Homburg, Christian
5
Krohmer, Harley
5
Lambin, Jean-Jacques
5
Lane, Nikala
5
Narang, Shanker
5
Percy, Larry
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Ryan, Damian
5
Walters, David
5
Zupancic, Dirk
5
Andreasen, Alan R.
4
Didonet, Simone Regina
4
Emrich, Christin
4
Ford, John B.
4
Hunt, Shelby D.
4
Hülsmann, Michael
4
Ibrahim, Essam
4
Johnson, Jean L.
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Keller, Kevin Lane
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Kerin, Roger A.
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Meissner, Hans Günther
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Morgan, Neil A.
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Peterson, Robert A.
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Proctor, Tony
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Sabel, Hermann
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Schaper, Thorsten
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Weiser, Christoph
4
West, Douglas C.
4
Wiesner, Knut A.
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Abratt, Russell
3
Adhikari, Atanu
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Schriftenreihe Marketing, Management
2
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
1
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ECONIS (ZBW)
4
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Corporate Identity als Grundlage der integrierten Kommunikation
Wiedmann, Klaus-Peter
- In:
Handbuch Sponsoring : erfolgreiche Marketing- und …
,
(pp. 189-209)
.
2008
Persistent link: https://www.econbiz.de/10003640847
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2
Herausforderungen an das Marketing-Management : Modellbausteine zu deren Erfassung und Handhabung
Wiedmann, Klaus-Peter
-
2007
-
2. Aufl.
Persistent link: https://www.econbiz.de/10003578814
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3
Marketing als Führungskonzept : einige grundlegende Entwicklungslinien
Wiedmann, Klaus-Peter
-
2007
Persistent link: https://www.econbiz.de/10003678790
Saved in:
4
Strategisches Ökologiemarketing umwelt- und verbraucherpolitischer Organisationen
Wiedmann, Klaus-Peter
-
1988
Persistent link: https://www.econbiz.de/10000083884
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