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~person:"Ilicic, Jasmina"
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Ilicic, Jasmina
Peitz, Martin
16
Hakenes, Hendrik
7
Kruse, Jörn
7
Ahlert, Dieter
6
Coughlan, Anne T.
6
Meffert, Heribert
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Olbrich, Rainer
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Quitzau, Jörn
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Garella, Paolo G.
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Schellhaaß, Horst-Manfred
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Stern, Louis W.
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Bormann, Patrick
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Choi, Jay Pil
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Enderle, Gregor
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Feige, Stephan
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Hausladen, Helmut
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Irrgang, Wolfgang
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Mattmüller, Roland
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Schögel, Marcus
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Steffenhagen, Hartwig
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Tomczak, Torsten
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Tunder, Ralph
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Ansary, Adel I.
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Aust, Gerhard
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Baumgarth, Carsten
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Besch, Michael
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Bodensteiner, Klaus
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The journal of brand management : an international journal
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International journal of nonprofit & voluntary sector marketing
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Journal of business research : JBR
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ECONIS (ZBW)
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Keeping it real : examining the influence of co-branding authenticity in cause-related marketing
Ilicic, Jasmina
;
Baxter, Stacey M.
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
26
(
2019
)
1
,
pp. 49-59
Persistent link: https://www.econbiz.de/10012060040
Saved in:
2
Three's company : investigating cognitive and sentiment unit imbalance in co-branding partnerships
Baxter, Stacey M.
;
Ilicic, Jasmina
- In:
The journal of brand management : an international journal
22
(
2015
)
4
,
pp. 281-298
Persistent link: https://www.econbiz.de/10011339303
Saved in:
3
Fit in celebrity-charity alliances : when perceived celanthropy benefits nonprofit organisations
Ilicic, Jasmina
;
Baxter, Stacey
- In:
International journal of nonprofit & voluntary sector …
19
(
2014
)
3
,
pp. 200-208
Persistent link: https://www.econbiz.de/10011311812
Saved in:
4
Celebrity co-branding partners as irrelevant brand information in advertisements
Ilicic, Jasmina
;
Webster, Cynthia M.
- In:
Journal of business research : JBR
66
(
2013
)
7
,
pp. 941-947
Persistent link: https://www.econbiz.de/10009756852
Saved in:
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