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~subject:"Marketing management"
~type_genre:"Arbeitspapier"
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Schriftenreihe "Arbeitspapiere für Marketing und Management" : Arbeitspapier
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Elemente und Vorgehensweisen von Influencer Relations
Baumgärtner, Fabienne
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2020
Persistent link: https://www.econbiz.de/10012650019
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Corporate sponsorship in culture : a case of partnership in relationship building and collaborative marketing by a global financial institution and a major art museum
Lund, Ragnar
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Greyser, Stephen A.
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2015
Persistent link: https://www.econbiz.de/10011543534
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